Harry Styles's look is pretty consistent, so when the internet got a first glimpse at the singer in his new music video for "Music For a Sushi Restaurant," [1] people were shocked to see him in a full bushy beard. Within the first 30 seconds of the newly released video, which dropped midday on Oct. 27, we get a close-up of Styles and his new facial hair in all its glory.

In the concept, Styles is half man, half squid, with his signature long tousled hair and expansive tattoo collection [2] on full display, but the "Harry's House" singer looks anything but like himself. The addition of a dark-brown mustache and beard, stretching from one ear to the other, makes him look like a castaway. It's not long, though, before we see Styles return to his usual self (save for the tentacles): clean shaven and dressed in a feather boa.

This isn't the first time the "Pleasing" founder [3] has shocked fans with his facial hair. Back in May, when the album was first released, Styles shared a behind-the-scenes look [4] at the making of the 13-track LP, and people were quick to point out his infamous handlebar mustache [5] had made a return.

"Music For a Sushi Restaurant" is undoubtedly the most facial hair we've ever seen him with — even if it's most likely just a temporary hairpiece. Watch the full video above.