Update: After months of anticipation, Jennifer Lopez [1] has officially announced that her upcoming beauty line will include (drumroll, please . . . ) skin care. On Nov. 15, she posted a promo video with the caption: "This isn't just a passion project, it's a 30-year dream. I can't wait to share my skincare secrets with you!!" The star also dropped the line's official launch date: Jan. 1, 2021. (When we all anticipate good things will finally start happening.)
The announcement comes in conjunction with another big moment for J Lo: she's also getting honored with the People's Icon award at this year's People's Choice Awards. Many things to celebrate, no?
Original post:
Glow by J Lo? Timeless by J Lo? PleaseShareYourBeautySecrets by J Lo? We have a lot of ideas when it comes to Jennifer Lopez's new beauty line that she teased on Instagram (yep, you read that correctly). The multihyphenate star recently shared a series of stunning selfies hinting at a new beauty collection [2], and it has us giddy over the sheer possibility of getting that timeless Lopez look [3] for ourselves. "Sunset glow . . . #JLoBeauty coming soon," she wrote while wearing a chic LoveShackFancy dress [4]. Listen, we've been gawking over her glam looks for decades, so understand that this is years of excitement coming to fruition.
According to the United States Patent and Trademark Office [5] (USPTO), Lopez trademarked "JLo Beauty" on Dec. 24, 2019, which officially justifies our excitement. As for the collection itself, the USPTO shows that the trademark will include skin-care products like moisturizers, cleansers, creams, serums, and more. Knowing Lopez, the products are guaranteed to make a statement [6].
If there's makeup involved, we're admittedly hoping for things like radiating highlighter palettes, shiny lipglosses with matching lipliner sets, bold red lipsticks, golden eyeshadow palettes, and maybe even a waterproof mascara that can outlast even her sweatiest, most badass workouts [7]? Ah, the possibilities! Stay tuned for more details, and in the interim, check out Lopez's absolute best beauty looks of all time [8].
