This Is How a Beauty Mogul Does Hair and Makeup For Her Wedding

Photo by Roger Dwyer
Photo by Anna Dallum
Photo by Roger Dwyer
Photo by Anna Dallum
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When ecoconscious beauty entrepreneur Josie Maran first met her husband David Belle, she was in her most natural state: it was at a party on her farm in Pennsylvania, where she roamed barefoot and barefaced, her unkempt curls blowing freely in the wind.

It makes sense, then, why she'd want to extend that intimate, carefree vibe to their wedding day taking place at the same location so many years later, despite her insurmountable access to products and industry pros. "Some people may have expected me to do a full glam look, but the real me is all about being minimal, feeling good, and not being stressed about makeup or maintaining my look," Maran said.

Unexpected, as it seemed, was exactly what they were going for: the private ceremony took place at precisely 6:30 in the morning, followed by breakfast on hay bales, cake, mimosas, canoeing, naps, and (eventually) dinner. This goes for her day-of hair and makeup, too — which, as you can see for yourself below, would be pretty damn hard not to l-o-v-e.

Her Wedding Beauty Look
Photo by Roger Dwyer

Her Wedding Beauty Look

Maran's overall beauty vibe for the big day could be summed up in three words: "wild, free, and pure," she said.

The Prewedding Beauty Prep
josiemarancosmetics.com

The Prewedding Beauty Prep

Before the big day, Maran did do a little the prewedding prep work: "Skincare was the key," she said. "The day before, I took a long bath and put my Whipped Mud Mask on, plus the Peter Thomas Roth 24k Gold Eye Patches ($75)."

Her Morning-Of Beauty Routine
sephora.com

Her Morning-Of Beauty Routine

"In the morning, I splashed my face with cold water and then reapplied some Argan Oil ($48) all over my face and décolletage before heading to the forest to meet my makeup artists and then David, who I call Mr. Belle."

Her Wedding Day Hair
Photo by Anna Dallum

Her Wedding Day Hair

Maran, who frequently appears on QVC with her brand, tapped the network's hairstylist and makeup artist Adrienne Bearden for her nuptials. "My only request was to keep it easy," Maran said. "I wanted it to feel feminine and wild, so we did loose curls and small braids at the bottom. She had to figure out a way to curl my hair in the forest, so that was fun."

Drybar Detox Dry Shampoo
ulta.com

Drybar Detox Dry Shampoo

One staple Bearden kept close by throughout the day and night: the Drybar Detox Dry Shampoo ($23).

Ouai Wave Spray
sephora.com

Ouai Wave Spray

To bring out her natural curl pattern, she spritzed on the Ouai Wave Spray ($26) before the ceremony.

Calista Tools Ion Hot Rollers Long Style Set
amazon.com

Calista Tools Ion Hot Rollers Long Style Set

To ensure Maran's curls stayed in tip-top form, Bearden brought out the Calista Tools Ion Hot Rollers Long Style Set ($50).

Adding in the Details
Photo by Roger Dwyer

Adding in the Details

"My hair was really easy because I was wearing a veil and a hat all day," Maran explained. "The hat I wore was the Winger Toyo Straw Wide Brim Pork Pie Hat, and I adorned it with flowers with the help of my mom."

Josie Maran Vibrancy Argan Oil Full Coverage Concealer Fluid​
sephora.com

Josie Maran Vibrancy Argan Oil Full Coverage Concealer Fluid​

"I wanted to keep my makeup minimal and easy to upkeep since the day was going to be full of different excursions and adventures," Maran said. The look was clean, nude, and farm fresh. I used my new Vibrancy Argan Oil Full Coverage Concealer Fluid ($28), Vibrancy Paint Palette, and Surreal Skin."

Fenty Beauty Pro Filt'r Amplifying Eye Primer
sephora.com

Fenty Beauty Pro Filt'r Amplifying Eye Primer

"I had my close friend and director of innovation at Josie Maran Cosmetics, Jacob Douglas, do my makeup in the morning," she said. To keep her eye shadow from budging as the day went on, he used the Fenty Beauty Pro Filt'r Amplifying Eye Primer ($22).

sephora.com

"I didn't want anything on my lashes — no falsies or mascara," Maran said. "We only used the Relevée Lash Curler ($30) from Troy Surratt, which is my favorite."

RMS "Un" Powder​
sephora.com

RMS "Un" Powder​

"For the evening, I just refreshed my makeup a little with the RMS "Un" Powder ($34) and kept everything super simple," she said.

Riding Off To Their Happily Ever After
Photo by Elisa Dallam

Riding Off To Their Happily Ever After