The No-BS Razor We've All Been Waiting For
We think it's fair to say that none of us really enjoys shaving. Can we appreciate a consistent self-care regimen? Sure. Do we love the hell out of soft, smooth legs? Definitely. But the act of removing unwanted hair isn't exactly something we look forward to. In fact, it can be downright tedious. Just think of those times when you forget to shave in the shower and are left hunched over the sink in a panic. These days, though, it's not uncommon to find hair removal brands playing up personal grooming as a full-fledged experience: it's a sexy ritual; it's a glamorous luxury; it's an empowering act of taking back your body. But is that really how you feel all the time? That's why it's particularly refreshing to finally find a brand that approaches shaving how it is.
Because that's exactly what shaving should be about, right? Removing hair efficiently so you can get on with more interesting things in life.
With joy, the new razor available now in stores and online only at Walmart, you don't get any forced bathroom experiences, or worse, false pretenses. What you do get is an effective design (five blades! non-slip grip!) for a smooth and comfortable shave, playful packaging, and an aptly named product to convey the little win of a great shave before moving on with your day. Because that's exactly what shaving should be about, right? Removing hair efficiently so you can get on with more interesting things in life. And with tag lines like "the sooner you shave, the sooner you can get back to not shaving," this brand definitely keeps it real.
It's frank and honest and realistic — and a completely welcome shift in the personal care aisle. It's not trying to change the world, or even disrupt the industry. joy knows it's nothing more than a tool in your shower that's there when you need it. Plus, for bonus points you can pair it with glee, the corresponding shave mousse or gel, to make the whole experience even smoother. Whether you're a beauty realist or a bathtub-half-full optimist, this is a razor that encourages you to feel exactly how you want about shaving. And that's our definition of what empowering truly is.
If you're looking to celebrate the little wins in life, including shaving and beyond, head to the #hellojoy pop-up event in Los Angeles on March 23 and March 24.