PS: Is there anything you find that's different between American beauty consumers and Korean beauty consumers?
CC: Oh, absolutely. Korean consumers really fuel that market, because they are so demanding and so adventurous — especially with skincare, which is this beauty ideal that is the golden standard to achieve in Korea. Women invest a lot in trying to find the right products for them, the right routines for them. I think the US customer is a little bit more results-driven, a little bit more practical. But that, in itself, is amazing, too. And so for us to be able to bridge that gap in a way that makes sense, that is simple, that is accessible and approachable for everybody, is basically the essence of Glow Recipe Skincare.
SL:I think the philosophy of prevention versus repair are the two key words. K-beauty really stands for prevention. We learn to take care of our skin since our teen years and here [in America], because it's results driven, people want to see their wrinkles smoothed and fine lines smoothed away. So why not prevent earlier instead of trying to repair later? I think that gap again is becoming narrower and narrower.
PS: I've got to ask: can you give us any hints at, like, what you're working on next?
CC: There might be a new fruit dropping sometime soon, but we'll kind of leave it at that.
SL: Yeah. And it's going to be for all skin types. I have to say, every time we post about what fruit should we do next on Instagram, I've never seen so much engagement. Our community is very excited about it, so it really motivates us.