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14 Last-Minute Gifts For the Latina Beauty Lovers in Your Life

Dec 10 2024 - 1:23pm

The beauty industry generates billions of dollars in revenue annually, and the list of products feels endless. With an abundance of brands and different offerings, one can feel quite overwhelmed with choosing the right products. Whether it's haircare, skincare, or beauty brands for your entire body, the industry never stops releasing new items to try. Amongst industry favorites are some tried-and-true Latina-owned beauty brands.

Latinas are major consumers who make significant contributions to the beauty industry and the US economy overall. In 2024, the beauty industry saw a 12% increase [1] in Latina-owned brands. Still, there's a long way to go, with Latinas only accounting for 9% of leadership roles in the beauty industry compared to making up 19% of the U.S. population [2].

With the holiday season amongst us and the amount of Latina beauty lovers you likely still have to shop for, we rounded up a list of beauty product favorites worth grabbing this week — many of which are Latina-owned!


Zayda Rivera [3] is a PS contributor. She has been a professional writer for more than 20 years. Z is a certified Reiki Master-Teacher, yoga and Zumba instructor, mindfulness and meditation guide, tarot reader, and spiritual mentor.

Bar Soap Shampoo

Nole Care Rosemary Shampoo [4] ($18.70, originally $22)

The word is out on the benefits of using rosemary for hair health. This Nole Care Rosemary Shampoo bar is a new wave in hair cleansing. Many are ditching the traditional shampoo in a bottle for bars instead. Hair enthusiasts can grab this paraben-free shampoo bar solo or as a set with the conditioner bar specifically to combat dandruff and dry scalp. All of Nole Care's hair bars include an ancestral ingredient called batana oil with origins in Guatemala. For centuries, Indigenous women used this oil for hair growth [5], and now it's even popular on TikTok.

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Vitamin C Serum

Dezi Skin Claro Que C Vitamin C Glow Serum [6] ($66)

Vitamin C is like a bestie to your skin. Dezi Skin knows this and has designed an enriching serum featuring a powerful 15% vitamin C. It reduces the appearance of fine lines and wrinkles. Uneven skin and dark spots? No worries. This serum not only combats them but also restores your skin overall for a youthful glow.

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Black Eyeliner Pencil

Ere Perez Jojoba Eye Pencil [7] ($24)

This soft, natural eyeliner comes in an array of colors to suit any makeup look. Jojoba is known to nourish skin and condition the eyelashes. This versatile eye pencil can go a long way in unique makeup styles, from framing the eyes to smudging them for a smokey, sultry look.

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Rosehip Oil

Guaia Madre Eugenia's Rosehip Oil [8] ($90)

The benefits of rosehip oil are endless. This deeply hydrating oil helps plump and soothe skin, leaving a dewy look behind. Eugenia reconfigured this time-honored oil our grandmothers once used, helping to restore your natural glow.

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Scrunchie Set

Hello Updo's The Flora Silk Scrunchie Set [9] ($32)

Looking and feeling your best every day doesn't stop with makeup and skincare. Hair accessories are essential parts of our style, and the Flora Silk Scrunchie Set by Hello Updo provides 100% silk scrunchies to do just that. They not only hold your hair in place, but they also protect it.

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Brightening Gel Cleanser

Hyper Skin Gentle Brightening Gel Cleanser with Mandelic Acid [10] ($28)

Does your skin need a quick pick-me-up? This brightening gel cleanser by Hyper Skin may be what you need. Use it daily to unclog pores and gently cleanse the skin without drying it out. While you're at it, strike out those unwanted dark spots and uneven skin tone..

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Lymphatic Drainage Dry Brush

Joanna Vargas Lymphatic Dry Brush [11] ($30)

There are a plethora of benefits to lymphatic drainage [12]. But you don't have to run to your nearest spa to do it. Lymphatic dry brushes can do the trick if you'd rather opt for more at-home care or in between your spa visits.

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Retinol Night Serum

Joanna Vargas Supernova Serum [13] ($225, originally $295)

When it comes to skin rejuvenating, nothing does the trick like high-quality retinol. The problem is that prescription retinol, like tretinoin and other over-the-counter retinol formulas, can irritate sensitive skin types. But the Joanna Vargas Supernova Serum, which is also used in celebrity aesthetician Joanna Vargas's Supernova Facial, is thoughtfully formulated with retinol combined with chamomile, summer snowflake flower extract, and Persian silk tree extract to help clear, tighten, firm, and brighten skin, leaving it with a radiant glow.

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Deep Conditioning Mask for Curly Hair

Miss Rizos Deeply Healing Restorative Hair Treatment [14] ($39)

Miss Rizos has you covered, and your curls will love you for it. The brand focuses on lifelong self-love routines, and that means having a silky, healthy, shiny crown. The best way to do that is by giving your hair that extra boost of moisture it needs to reach its highest potential.

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LED Mask

MZ Skin Lightmax Supercharged LED Mask [15] ($950)

When it comes to LED masks — not all are created equal. In many cases, you get what you paid for. This high-quality product takes an at-home LED mask to a spa level. It features red + infrared or blue + red light options that reduce inflammation, even skin tone, fine lines and wrinkles, firm and plump, diminish acne, and rejuvenate skin for a clearer and more radiant appearance.

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Eyeshadow Palette

Prados Beauty Sagrado Eyeshadow Palette [16] ($40)

This eyeshadow palette contains 30 shades, including a mix of mattes and shimmers. Its smooth, buttery formulation helps create any look, from modest to a super glamed up face. .

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Smoothing Body Scrub

república Sugar Body Polish [17] ($42)

If you want to feel so silky smooth you can't keep your hands to yourself, check out this sugar body polish from república. It is the ultimate skin indulgence with a rich blend of naturally derived oils and butters paired with finely milled organic sugar, which gently exfoliates, making your skin sweet as sugar.

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Oil Cleanser

Tata Harper Nourishing Oil Cleanser [18] ($88)

This is more than your ordinary oil cleanser. It's a high-powered antioxidant makeup remover with vitamins E and A. Tata Harper is making the statement that oil cleansers aren't just a fade. They are here to stay. And this item is a must-have on your skincare shopping list.

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Skincare Wand

Solawave 4-in-1 Skincare Wand Kit [19] ($189, originally $207)

There's a reason this award-winning wand has gone viral on TikTok. It features red light therapy, galvanic current, facial massage, and therapeutic warmth all in one device. Designed to help reduce the appearance of fine lines, wrinkles, hyperpigmentation, and skin sagging, this wand works to give skin a more radiant and sculpted look, especially in combination with the LightBoost Activating Serum.

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