The fourth annual Women's March [1] is taking place in Washington DC (and across the country) this weekend, and social justice beauty brand Lipslut [2] has created the perfect new lipstick to support the occasion. The company has teamed up with the official Women's March organization [3] to launch a new vegan, cruelty-free lipstick shade inspired by the movement under the name Feminist as F*ck.
Lipslut Feminist as F*ck Lipstick [4] ($20) is a matte red liquid formula that the brand itself describes as being "outspoken" and "ready to make a statement." The color is now available online for preorder, and shipping on all orders will begin in March.
Like the handful of other mission-based products that Lipslut has released in the past — including the F*ck Trump Liquid Lipstick [5] and, most recently, the Impeach Trump Lip Gloss [6] — a portion of all earnings from the orders will be donated. For the aforementioned products, customers were able to choose from a handful of charities and organizations that benefited women and other marginalized groups when they made a purchase, but in this case, 50 percent of the proceeds will go directly to Women's March.
Head over to Lipslut [7] to order yours today.