Listerine's New Mouthwash Protects Sensitive Teeth For 24 Dang Hours

If you have dry skin, you probably own a moisturizer that hydrates your skin for up to 24 hours (or maybe even 72!). Listerine just launched a new mouthwash that promises to keep your teeth protected for a whole day as well — because why not show your smile the same attention you'd give your skin?

I like to think of the new Listerine Sensitivity Zero Alcohol Mouthwash ($6) as an angora wool cardigan for your teeth. How so? When you swish swish bish it around your mouth, it locks onto your teeth to provide supercomforting coverage that protects against any sensitivities you may have.

Whether it's that piping-hot triple espresso you just downed that's hurting your teeth or a bad reaction to a whitening product, this rinse will help relieve it. And here's the best part: along with providing immediate relief, this rinse can reverse sensitivity if you're a good noodle and use it regularly.

Listerine's new mouthwash is available online at Target now, and you may have already seen it at your local brick-and-mortar store. It's rolling out across the country this month, so keep an eye out in your revamped Target beauty aisle to score one yourself.