Finding the right foundation [1] is critical, and there are so many different important factors we look for in choosing our base. It's important to think of your skin type [2] as well as what kind of coverage and finish you're looking for in a product. Plus, there's nothing worse than thinking your makeup looks great in the bathroom mirror and then being violently confronted with a completely different image in natural sunlight, or worse, through the lens of your phone camera. We've been a fan of Make Up For Ever's foundation for as long as we can remember, and that's why we're so excited about the brand's newest launch, the Make Up For Ever HD Skin Foundation [3] ($43).
Marsai Martin [4] has been a long-time fan of the brand, so it totally makes sense that she was tapped to be the face of the launch — the foundation looks amazing on her. This is a revamp of the cult-favorite Ultra HD foundation; think of it as everything you loved about the original formula, with a few key upgrades. There are 40 shades; having a big range that works for everyone is incredibly vital. Coverage is super buildable, so you can use this for everything from sheer to full coverage. This is really your-skin-but-better foundation thanks to the unique microskin system that actually syncs with your complexion.
The formula provides flawless coverage for up to 24 hours, so it can last you all day and all night long. Plus, it's waterproof, sweat-proof, and noncomedogenic, and the flexible formula means it doesn't cake or settle into fine lines. If that wasn't enough to inspire you to pick one up, the packaging is recyclable. Now, if you'll excuse us, we're off to find our perfect shade.
