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33 May Beauty Launches Our Editors Can't Get Enough Of

May 3 2022 - 11:40am

The month of May means the start of Taurus season [2], better weather, and (arguably) most important: some of the best beauty launches [3] we've seen this year. With summer just around the corner, brands are starting to release products that are geared toward the warmer incoming weather. Think glossy lip products [4], cream-based everything, summer scents, and all the beauty products necessary for the perfect beach day.

Still, with as many exciting launches as there are right now, no one person possibly has the time to test them all — and that's where we come in. Our editors have been hard at work testing the latest crop of beauty products that have dropped in the past few months (or have yet to hit stores), and we're sharing all of our favorites. The best part? There's something for everyone. Whether you're looking for your perfect new fragrance [5], a stay-all-day brow pencil, or the best dry shampoo to get you through a sweaty workout, we've got you covered. Keep reading to see all of our picks.

Best Makeup: Maybelline Super Stay Vinyl Ink Liquid Lipcolor

"I'm a huge fan of Maybelline's lip formulas, including the new Super Stay Vinyl Ink Liquid Lip Color [6] ($12). The satin-matte finish isn't drying like most long-wearing liquid lipsticks and actually feels soft on my lips. It features the brand's signature pointed doe-foot applicator, making it easy to line and fill in lips with precision. The all-day smudge and transfer-proof claims make it great for dinner dates or just general mask-wearing." — Jessica Harrington, beauty editor

Best Makeup: Gxve by Gwen Stefani Most Def Clean Instant Definition Sculpting Eyebrow Pencil

"I may never look like Gwen Stefani [7] (no matter how many striped crop tops I buy), but at least I can get my eyebrows on somewhat of an even playing field. The Gxve Most Def Clean Instant Definition Sculpting Eyebrow Pencil [8] ($24), from her new makeup line [9], is everything I need it to be: easy enough to use, buildable enough in pigment to forgive any mistakes, and long-wearing enough for any and all dance parties. All I need are a few eye gems to trace above my brows and I'm set." — Kelsey Castañon, beauty director

Best Makeup: Hourglass Voyeur Waterproof Gel Eyeliner

"An eyeliner pencil may not seem like a very exciting pick, but this one is different. Hourglass Voyeur Waterproof Gel Eyeliner [10] ($28) glides on like butta', yet once it sets it's not going anywhere. You can do a perfect winged liner look with one flick of a pencil, and it won't smear or transfer. Plus, it comes in four super pretty colors." — Dawn Davis, executive beauty director, Vox Media

Best Makeup: Saie Dew Blushes in Chilly and Spicy

"I was already obsessed [11] with the first round of shades Saie created for the Dew Blush, and the newest two colors don't disappoint. The Saie Dew Blushes in Chilly and Spicy [12] ($24) are perfect for summer; Chilly is an everyday mauve pink that gives a "sun-kissed" look and Spicy is a deeper terracotta that I can see wearing on a balmy night out. The formula gives that same dewy sheen as the original iterations and blends beautifully for an even glow." — Aviel Kanter, director, branded content

"Saie Beauty recently released two new shades of its "dew blushes" [13] and the shade chilly stole my heart. It's a gorgeous pink color that leaves my cheeks looking like I just came from a really intense workout — sans the sore muscles. The formula is perfect for dryer skin or anyone who just wants a natural looking glow to the face without having to pile on highlighter or feeling greasy from using too many luminous products." — Ariel Baker, assistant beauty editor

Best Makeup: Lawless Conseal the Deal Lightweight Full Coverage Concealer

"I've become a terrible sleeper in recent years, which means I spend many of my waking hours looking for a concealer that can hide my dark circles. My latest find is Lawless Conseal The Deal Lightweight Full Coverage Concealer [14] ($26). It's so light that it doesn't settle into fine lines, yet it somehow hides everything, and it contains antioxidants and caffeine to protect the skin and depuff. It really does make it look like I got eight hours, which is nothing short of miraculous." — DD

"I have been on the hunt for the perfect concealer for what feels like a century. The first time I tested Conseal the Deal from Lawless, I knew it was going to be a winner. It didn't crease, go on too thick, or fade by the end of the day. It's honestly the best concealer I've tried in years, and it's become my new holy-grail makeup product." — Renee Rodriguez, staff writer and social producer

Best Makeup: Patrick Ta Major Volume Plumping Gloss

"The Patrick Ta Major Volume Plumping Gloss [15] ($24) is the perfect size to throw in my purse on the go. Not only is the packing super chic, but the color Superficial in particular is one of the best neutral glosses that I own. I've worn it with so many different lip combinations and it always adds just the right amount of color to bring the look together. without overpowering it. It also has a slight plumping effect so my lips look a little bit more pouty when I use it." — AB

Best Makeup: SeneGence Glowify Illuminating Moisture Mist

"I've recently gotten more into setting sprays, and I've been loving the SeneGence Glowify Illuminating Moisture Mist [16] ($42). It instantly gives my skin an illuminating glow every time I spray it, and it helps keep my makeup in place all day long. I've been using it throughout the day to give my hours-old makeup some extra oomph, and it's honestly been working wonders." — RR

Best Makeup: Jones Road Shimmer Face Oils

"The Jones Road Shimmer Face Oils [17] ($34) add immediate luminosity to the skin but in a way that doesn't look glittery or childish. I particularly love the shade Midas for nice golden sheen that makes it look like I sweat in only the places on my face that I choose to." — AB

Best Makeup: One Size Beauty Cheek Clapper Blush Trios

"The One Size Beauty Cheek Clapper Blush Trios [18] ($36) are so good I audibly gasped when applying them. The formula of each blush in the palette is buttery soft and so easy to blend. They also have this blurring technology that gives an airbrushed finish. While it's hard to choose favorites, the shade Very That is me in a blush palette." — AB

Best Makeup: Charlotte Tilbury Color Chameleon in Pillow Talk

"The Charlotte Tilbury Color Chameleon in Pillow Talk [19]($27) is extremely easy to use and the rose-gold color is universally flattering. One swipe onto the eyelid and my eye makeup look is set for hours." — AB

Best Makeup: Lancome Le 8 Hypnose Mascara

"I'm usually a 'more is more' type person when it comes to my lash look, but if I've learned anything over the past two years, it's that nobody on the Zoom call can tell when you apply 100 layers of mascara. That's why I've been leaning toward formulas that lend a more natural-looking effect lately, like the Lancome Le 8 Hypnose Mascara ($32, at Ulta on May 22). The end result isn't as bold as I might have required for a night out circa 2019, but feathery, soft, and lengthened lashes are exactly what I'm looking for these days." — KC

Best Skin Care: Exponent Beauty Brightening Boost Vitamin C Serum

"Exponent Beauty recently launched the first-ever self-activated fresh clinical skin-care line, and I've been more than impressed when testing the products, especially the Exponent Brightening Boost Vitamin C Serum [20] ($168). Mixing my own products so they're fresh when I use them has been a game-changer, and I can't wait to see what long-term benefits using fresh ingredients has on my skin." — RR

Best Skin Care: Eucerin Hydrating Micellar Water

"I know, I know — micellar water isn't exactly the sexiest beauty product, but when you have sensitive skin like mine, you'll know that at least half of all formulas out there can lead to red, angry skin. That's not the case with the Eucerin Hydrating Micellar Water [21] ($12), which takes off makeup like the best of them while leaving skin feeling hydrated, unfazed, and free of any irritation." — KC

Best Skin Care: Tula Bright Start Vitamin C Antioxidant Brightening Moisturizer

"I started switching out my heavier winter skin-care formulas for lightweight alternatives now that the weather is warming up, and I'm so happy I added the Tula Bright Start Vitamin C Antioxidant Brightening Moisturizer [22] ($54) to my routine. The vitamin C, ferulic acid, and tranexamic acid-packed daytime face cream addresses uneven texture and helps brighten my complexion and leaves my skin feeling hydrated." — JH

Best Skin Care: Chanel No. 1 de Chanel Powder-to-Foam Cleanser

"Chanel's new No. 1 de Chanel line is formulated with 97 percent naturally derived ingredients and environmentally sound packaging for a reduced carbon footprint. The newest product in the line, the No. 1 de Chanel Powder-to-Foam Cleanser [23] ($55), is by far my favorite. The powder emulsifies really beautifully into a nice bubbly foam, and the brand's signature Red Camellia Extract and Red Camellia Oil make my skin feel super hydrated and clean." — AK

Best Skin Care: Eighth Day The Eye Renewal Cream

"Just like the moisturizer and serum, Eighth Day's new eye cream, The Eye Renewal Cream [24] ($225) provides immediate suppleness and long-term benefits that include brightening and tightening of the area. For me, it's a new staple." — Sade Strehlke, editor in chief

Best Skin Care: Osea Sea Glow Starter Set

"My mom is a big fan of Osea products, so this limited edition Osea Sea Glow Starter Set [25] ($60) was the perfect Mother's Day [26] gift for her, hands down. It includes all of her favorites, like the Algae Body Oil, and a few new items for her to try, like the Hyaluronic Sea Serum. I already know I'll be winning the 'Favorite Daughter' award this year." — RR

Best Skin Care: Alo 60-Second Detox & Glow Mask

"With "detox" and "glow" in the product name, I knew pretty much instantly that I was going to love the Alo 60-Second Detox & Glow Mask [27] ($38). The green clay formula helps gently draw dirt out of your pores without drying out the skin and acts as an exfoliant to make your complexion look radiant and smooth. My favorite part is that it works in just one minute, making it perfect for nights when I'm in a rush." — JH

Best Skin Care: Kylie Cosmetics Lip Oil Set

"It seems like every brand has been coming out with a lip oil recently, but are any of them actually worth the hype? After testing a bunch of different options, I can say that this Kylie Skin Lip Oil Set [28] ($45) lives up to the buzz. They give my lips a glow and ample hydration, and they don't leave my mouth feeling sticky. Plus, they taste and smell delicious." — RR

Best Skin Care: Eos Coconut Sugarcane Stick and Sphere Lip Balm Combo

"Call me shallow all you want, but I want my lip balm to smell good enough to eat and look cute when I pull it out of my purse. The Eos Coconut Sugarcane Stick and Sphere Lip Balm [29] ($5) ticks all those boxes and then some (then some being the extra hydration)." — KC

Best Hair Care: T3 Aireluxe Hair Dryer

"I've loved every T3 product I've ever tried, and the T3 Aireluxe Dryer [30] ($200) is no exception. It dries my hair faster than any other blow dryer on the market, and it leaves it feeling silky smooth, which is the best part. This is my go-to hair tool whenever I'm looking to achieve the perfect bouncy blowout without the dreaded frizz." — RR

Best Hair Care: Davines This is an Invisible Dry Shampoo

"Until recently, I had pretty much given up on dry shampoos. I used to have one I absolutely loved, but they ended up discontinuing it. Then, I tried the Davines This is an Invisible Dry Shampoo [31] ($35), and I was back on the dry-shampoo train faster than you can say 'oily hair.' It truly is invisible (even on my brunette color), and it smells so good that I honestly forget my hair was ever dirty in the first place." — RR

Best Hair Care: Ceremonia Acai Style Refresher

"Let me preface this by saying the Ceremonia Acai Style Refresher [32] ($18) smells very, very good: as in, I couldn't stop taking whiffs of my hair as I was walking around. Besides the delicious smell, this in-between-wash-day spray did wonders for my flat hair a few days after I had styled and slept on it. My scalp tends to get more dry the longer I go without washing (meaning not oily), so traditional dry shampoo doesn't work well. The Ceremonia spray rehydrated my ends and let me go another day without heat styling — which is always the goal." — AK

Best Hair Care: Olaplex No. 9 Bond Protector Nourishing Hair Serum

"I've been digging the slicked back low-bun look as of late, which means the Olaplex No. 9 Bond Protector Nourishing Hair Serum [33] ($28) has been coming in handy more than it might have in recent years. It's a shame I hadn't found it sooner, though, because my hair has never looked smoother, less frizzy, and more hydrated." — KC

Best Hair Care: Ouai Scalp Serum

I've been using the Ouai Scalp Serum [34] ($52) for the last month, and I've been more than impressed with the results. My dandruff has basically disappeared, my flaky scalp is MIA, and my hair feels refreshed and renewed each time I use this product. With time, it's supposed to help with thinning hair, and I can't wait to see the results after continued use.

Best Hair Care: Kevin Murphy Everlasting Colour Leave-In

"I recently started using this Kevin Murphy Everlasting Color Leave-In [35]($19) after washing my hair, and it was love at first spray. It made my hair feel incredibly soft and hydrated, which I've been needing after a recent coloring faux pas. It detangled my hair easily and left absolutely zero knots; plus, it smells like a dream." — RR

Best Hair Care: Andrew Fitzsimons Après Sexe Texture Spray

"I expected nothing short of perfection from Andrew Fitzsimons's new hair-care line — after all, he is the hairstylist behind Megan Fox [36] and Khloé Kardashian's best hair moments — and it didn't disappoint. All of the products are available at Ulta Beauty and priced at just $14, making them a steal. The Aprés Sexe Texture Spra [37]y ($14), which adds texture and volume to hair without making it feel stiff or gritty, is one of my new go-to styling products. It'd also be remiss not to mention how the entire line smells heavenly." — JH

Best Body Care: Biossance Squalane + Enzyme Sugar Body Scrub

"Using a body scrub is my favorite step in my shower routine. I love formulas that are gentle but I still want them to feel like they're actually sloughing away dead skin cells. The new Biossance Squalane + Enzyme Sugar Body Scrub [38] ($28) contains sugar crystals and pomegranate enzymes to physically and chemically exfoliate the skin, leaving it instantly softer to the touch. I also love the baby pink hue." — JH

"I've honestly never been one for body scrubs, but after I tried this one from Biossance, I was honestly a changed woman. It left my skin incredibly soft after just one use, and I can genuinely say it's earned a permanent spot in my shower." — RR

Best Skin Care: Fur Ingrown Eliminator Serum

"I get ingrown hairs in the most obnoxious place — my eyebrows. It's truly the bane of my existence, mostly because they're so visible. However, since I started using Fur's Ingrown Eliminator Serum [39] ($36) not a single ingrown has appeared. The combo of willow bark, lactic acid, lavender oil, and aloe somehow is keeping those annoying hairs at bay without drying out that delicate skin around my brows. Ten outta ten for me." — AK

Best Body Care: Esker Aromatic Shower Steamer Set

"Sadly, I don't have a bathtub. So while I save my pennies for a renovation, I've been doing whatever I can to jazz up my shower. Enter: Esker Aromatic Shower Steamer Set [40] ($60). The set comes with a beautiful marble block and four tablets — two in a lavender and eucalyptus scent and two in a calendula and palo santo combo. Pop a tablet into the block, and place it on the floor of the shower; as it steams up and gets wet, it turns your bathroom into a spa. The marble contains the mess and helps each tablet last for multiple uses. Pro tip: this would make an awesome gift for anyone who, well, showers." — DD

Best Body Care: Love Beauty and Planet Coconut Water & Vitamin C Body Wash

"I would smell like a coconut 24/7 if it weren't for the too-artificial fragrances out there on the market these days. The exception: the Love Beauty and Planet Coconut Water & Vitamin C Body Wash [41] ($7), which suds up nicely, leaves my skin hydrated, and most importantly, makes me smell like I'm living in a tropical paradise every time I step out of the shower." — KC

Best Fragrance: Cartier Baiser Volé Perfume

"I don't like to switch up my scents very often, but I couldn't resist this new Cartier Baiser Volé Perfume [42] ($149). The fragrance is a mix of a floral and powder scent, and it was honestly love at first sniff. It smells heavenly, and it's the one scent that gets me compliments every time I wear it." — RR

Best Candle: Ellis Brooklyn Pseudonym Terrific Scented Candle in Pseudonym

Even though my favorite seasons are spring and summer, I prefer the musky, heady scents of fall and winter — meaning I'm always hesitant to switch over to the citrusy or floral candles even as the weather warms up. Luckily, the Ellis Brooklyn Terrific Scented Candle in Pseudonym [43] ($60) bridges the gap between the two contrasting scent profiles: it's got bergamot and jasmine to bring a brightness, but has hints of sandalwood and tonka beans to keep it sultry.

Best Fragrance: Boy Smells Cashmere Kush Eau de Parfum

"Boy Smells Cashmere Kush Eau de Parfum [44] ($98) smells as sensual and luxurious as the name implies — it's equal parts soft and smooth like cashmere and tangy and smoky like a pot leaf. It's just slightly floral without being overpowering and leans more into the musk side of things. It's a really nice transitional fragrance from chillier weather to springtime freshness; I'm excited to have it in the rotation." — AK


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