10 Cruelty-Free Beauty Brands We Can Get Behind

By Sarah Siegel

Updated on 9/24/2017 at 4:10 PM

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When I became beauty-obsessed in my teen years, I watched a video about cosmetic testing on animals. I was shocked to learn that this practice is completely unnecessary, isn't required by the government, and involves shoving beauty products into the eyes and mouths of rabbits and other animals. I was relieved to discover that both PETA and Leaping Bunny publish lists of cosmetic companies that don't use animal testing. They even have logos for beauty brands to use on their packaging to let consumers know that they are cruelty-free.

I try hard to purchase products from companies that are cruelty-free and Leaping Bunny-approved. Luckily, many of my favorite brands make incredible products without all the bad karma. Read on for 10 great brands that don't test on animals, plus the products you should try from each.

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Wet n Wild

Wet n Wild

This drugstore favorite has the cruelty-free logo right on the front of its packaging! I have loved this brand since I was a teenager, and the cheap price tag is no reason to overlook these drugstore gems.

Wet n Wild Color Icon Blush ($3)

MegaLiner Liquid Eyeliner ($3)

Wet n Wild Color Icon Eyeshadow Trio ($3)

Tarte

Tarte

Tarte has long been a favorite brand of mine. It makes great makeup in beautiful packaging with ingredients that are good for your skin. The products promise to be long-lasting and eco-friendly. Do you need any more reason to lust over Tarte?

Tarte Airbuki Bamboo Powder Foundation Brush ($28)

Tarteist Glossy Lip Paint ($20)

Tarteist Clay Paint Liner and Brush ($24)

Yes to Carrots

Yes to Carrots

The Yes to Carrots brand has expanded into different "Yes to" fruit and vegetable lines. Its products are at least 95 percent natural, affordable, and incredible smelling. The packaging is even made with recyclable material!

Yes to Coconuts Ultra Moisture Conditioner ($11)

Yes to Cucumbers Facial Towelettes ($9)

Yes to Tomatoes Daily Clarifying Cleanser ($10)

Pur Minerals

Pur Minerals

This mineral-based makeup and skin care brand makes products that make your skin look flawless. Its products are made with ingredients that will improve your skin while also hiding the blemishes you already have. It has formulas including shea butter, vitamin C, SPF, and even retinol, so I suspect you will be as excited about this cruelty-free and environmentally friendly brand as I am.

HydraGel Lift Eye Perfecting Primer ($26)

4-in-1 Pressed Mineral Powder Foundation With Skincare Ingredients ($30)

Cameo Contour Stick ($40)

Milani

Milani

Milani is another drugstore brand you may have overlooked. The products come in tons of colors, smooth formulas, and pretty gold packaging. The wide range of shades makes them a great choice for all skin tones, and the lipsticks smell delicous.

Bella Eyes Gel Powder Eyeshadow ($5)

Milani Eyeshadow Primer ($7)

Milani Color Statement Lipstick ($6)

Bodyography

Bodyography

I love that the packaging of this brand looks so sleek and luxurious. Bodyography includes vitamins, minerals, and antioxidants in its formulas so you can look as good as you feel about using this ethical brand. My favorite has to be the lipsticks, which come in a beautiful silver tube and are ultracreamy and pigmented.

Bodyography Natural Finish Foundation ($25)

Bodyography Lipsticks ($16)

E.l.f.

E.l.f.

When I started my cruelty-free journey, I was relieved to find out I didn't have to give up E.l.f. At 15, I didn't have much money, and most of the products were only a dollar. Since then, I've grown up, and so has E.l.f. It has expanded its line with chic, black packaging and still keeps up with all the latest beauty trends just like me. I still rely on E.l.f. when I want to try out a new trend at an affordable price.

E.l.f High Definition Powder ($6)

E.l.f. Eyebrow Kit ($3)

E.l.f Contouring Blush and Bronzer ($4)

Too Faced

Too Faced

Too Faced is such a fun brand. The packaging is always cute, it makes products that smell like chocolate, and the products have the best names. Too Faced is a brand that celebrates feminity and everything sweet and cute, which (happily) includes protecting animals.

Too Faced Melted Metal Liquified Metallic Lipstick ($21)

Too Faced Milk Chocolate Soleil Bronzer ($30)

Too Faced Better Than Sex Mascara ($23)

NYX

NYX

NYX is like the It girl of the makeup world; you couldn't watch a YouTube makeup tutorial without seeing someone use a Jumbo Eye Pencil. I love this brand for its unbelievable formulas and color selection as well as the affordability and cool-girl edge.

NYX Jumbo Eye Pencils ($5)

NYX Slide On Lip Pencil ($8)

NYX Soft Matte Lip Cream ($6)

Urban Decay

Urban Decay

I know you're all breathing a sigh of relief knowing that you don't have to feel guilty about loving your Naked Palette. Urban Decay is just as cool as its products: the brand is completely free of animal testing.

Naked Eyeshadow Palette ($54)

24/7 Glide-On Eye Pencil ($20)

Naked Skin Weightless Ultra Definition Liquid Makeup ($40)