The Bronners basically crafted a label that gives you plenty to read while you're in the bathroom. But to dig a bit deeper, there's a purposeful and timely message buried within all of that copy. "In all that we do, let us be generous, fair & loving to Spaceship Earth and all Its inhabitants. For we're ALL-ONE OR NONE! ALL-ONE!" The thoughtful message is a pledge that represents Dr. Bronner's philosophy, sums up the ethos and purpose of the company, and in many ways reflects what goes into making the multipurpose lineup of products.
Dr. Bronner used the space on his soap bottles to spread his ideology of "unity across religious and ethnic divides or perish." The peace mantra is what helped the brand develop a cult following in the 1960s and '70s, when there was a growing call, particularly among younger people, for peace.