41 Best Beauty Launches of February, According to Editors

Addiction Tokyo | Boy Smells / Gisou / Saie
Addiction Tokyo | Boy Smells / Gisou / Saie
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Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner, dedicated nights out with friends, or embracing self-love in the form of self-care. (It could also include all or none of the above because this isn't a Hallmark movie.) If you're a fan of all things beauty, there's also an opportunity to fall head over heels for the latest product launches.

This month, you can expect plenty of newness from all your favorite beauty brands, from Summer Fridays to Osea to Boy Smells. Whether you're looking for the perfect hair mask so you can finally try out TikTok's viral "treatment bun," a scent that will last through even the longest dates, or an at-home masking kit that will help you put your best face forward, there's a little something for everyone.

If you're not sure where to start, we've enlisted the help of POPSUGAR beauty editors to narrow down the list for you. After spritzing, swiping, and swatching our way through hundreds of different products, we're ready to announce our favorites. We found love in skin tints that made us glow as bright as the North Star, barrier creams that quenched the driest skin, and eye brighteners that faked a wide-awake look faster than a cup of coffee.

Ahead, check out some of the best new February beauty launches, including picks in the hair, skin, body, makeup, and nail categories.

Best Lifting Mascara
sephora.com

Best Lifting Mascara

Sephora Collection Love The Lift Curling and Volumizing Mascara ($12)

"Don't let the unique brush of the new Sephora Collection Love The Lift Curling and Volumizing Mascara intimidate you — it's really, really good. I was taught exactly how to use it for best results: use the side with short bristles to coat your lashes in formula with back and forth motions, then use the longer bristles to comb the pigment through from root to tip. The formula gives your lashes a major lift without the need for a curler." — Jessica Harrington, senior beauty editor

Best Lipstick
ulta.com

Best Lipstick

MACximal Silky Matte Lipstick ($25)

"Just when you thought MAC's lipstick lineup couldn't get any better, they come out swinging: its new Silky Matte formula is a level up from the original, with the same pigment punch and long-lasting results but with a velvety soft finish. You can get it in pretty much any color — there are 40 shades to choose from, after all — but my personal favorite has to be Soar, a deep mauve that's giving Posh Spice vibes." — Kelsey Castañon, senior content director, POPSUGAR

Best Lengthening Mascara
sephora.com

Best Lengthening Mascara

GXVE Mini Can't Stop Staring Clean Lengthening & Lifting Mascara ($10)

"My favorite mascara now comes in a travel size, which makes my little heart happier than ever. It's the same lengthening formula that I fell in love with, just in a smaller size, which makes it perfect for travel and taking on the go." — Renee Rodriguez, staff writer and social producer

Best Liquid Blush
saiehello.com

Best Liquid Blush

Saie Dew Blush ($25)

"Saie just dropped three new shades of its best-selling Dew Blush. The new colors are Cutie, a dusty rose; Baby, a cool pink; Sweetie, a neutral pink. They're all stunning, but Cutie became a fast favorite for me personally. For those unfamiliar, the formula is an ultra-blendable, smooth cream with a large doe-foot applicator that makes it easy to coat your cheeks in a wash of color." — JH

Best Lip Liner
shopmadeltd.com

Best Lip Liner

Made Beauty Ultimate Lip Liner ($18)

"Lori Harvey's Makeup Artist, Courtney Kareem, re-released her makeup line Made Beauty, and I have found my new holy grail lip liner. The brand's line is called the Ultimate Lip Liner and the shade Primal is the best neutral brown I have truly ever come across. It doesn't veer too warm or too cool, and even dabbing a lip color on top doesn't affect the color's integrity. My one complaint is that I wish they came in a jumbo size. I'm already halfway through the pencil, but that's really just a testament to how much I've been loving it." — Ariel Baker, assistant editor, beauty

Best Cream Blush Stick
ybskin.com

Best Cream Blush Stick

Young Blood Mineral Cosmetics VividLuxe Crème Blush Sticks ($48)

"Young Blood Mineral Cosmetics is a brand that I was recently introduced to, and their new VividLuxe Crème Blush Sticks immediately set the bar extremely high. These sticks are one of the few cream blushes that are true to color — the shade that you see in the packaging is the color that will be on your cheek, regardless of your skin color. I am so deeply impressed with this line, especially the color Tiramisu, and I can't wait to try more products." — AB

Best Peptide Lip Butter
sephora.com

Best Peptide Lip Butter

Nudestix Hydra-Peptide Lip Butter ($18)

"Nudestix's Hydra-Peptide Lip Butters have been an unexpected hit for me, especially the color Candy Kiss, a soft pink. Regardless, I've been lugging this balm-gloss hybrid everywhere with me as it is deeply moisturizing, and the pink tint actually blurs my lip lines and provides the most subtle tint, a combination that I haven't been able to get enough of." — AB

Best Mattifying Foundation
sisley-paris.com

Best Mattifying Foundation

Sisley Phyto-Teint Perfection Foundation ($125)

"Much to my (and my oily forehead's) delight, 90s-inspired matte makeup is back, and the new Sisley Phyto-Teint Perfection Foundation makes it easy for you to get the look. I love it because you get that matte skin finish without it feeling cake-y — an unfortunately tricky feat in the category." — KC

Best Lip Oil
summerfridays.com

Best Lip Oil

Summer Fridays Dream Lip Oil ($26)

"I'm picky about my lip products, but the new Summer Fridays Dream Lip Oil passed all of my tests with flying colors. It's not sticky, it lasts for hours, and the Blush Dreams shade is a perfect match for my lips." — RR

Best Highlighter Stick
addictiontokyobeauty.com

Best Highlighter Stick

Addiction Tokyo Beauty Waves of Emotion The Glow Stick ($33)

"I love creamy highlighter sticks and use them pretty much exclusively in my makeup routine. The limited-edition Waves of Emotion Glow Stick in the shade Sober Rose from Addiction Tokyo Beauty has recently made its way into my lineup and I'm obsessed with it. It has a beautiful pearlescent finish (but not glittery) that makes my skin look so radiant." — JH

Best Buildable Foundation
ulta.com

Best Buildable Foundation

About Face The Performer Foundation ($22)

"I'm not a huge base makeup fan because I don't like the feeling on my skin. However, the About Face The Performer Foundation may have completely changed my mind. It's light enough to wear every day, but it's buildable, so I can wear it on the nights I'm going out or need extra coverage." — RR

Best Volumizing Lip Gloss Stick
ulta.com

Best Volumizing Lip Gloss Stick

Juvia's Place Volumizing Gloss Stick ($15)

"I'm already a really big fan of Juvia's Places's lip products, but these gloss sticks, particularly in the shade Soft Life, are so gorgeous on the lips. The brand has perfected neutral lip colors for deeper skin, and this shade is the perfect brown. It makes my lips look super juicy and healthy without being an overtly obvious wash of color." — AB

Best Facial Oil
keyssoulcare.com

Best Facial Oil

Keys Soulcare Deeply Replenishing Squalane Facial Oil ($35)

A facial oil is a must for me in the wintertime. My skin is very dry, and without one, any hydrating product I layer on seemingly evaporates into thin air. I've been using the new Deeply Replenishing Squalane Face Oil from Keys Soulcare. It has a heavenly texture that doesn't feel greasy, and it leaves my skin feeling comforted and deeply moisturized." — JH

Best Ceramide Moisturizer
sephora.com

Best Ceramide Moisturizer

Inkey List Bio-Active Ceramide Moisturizer ($20)

"The Inkey List's Bio-Active Ceramide Moisturizer is what I like to call my favorite "do nothing moisturizer." I know that sounds a little odd, but the sole purpose of the cream is to moisturize the skin, that's it. Ceramides are one of the key ingredients, and as someone who is now on a tretinoin regimen, I can't tell you how many moisturizers I've tried that have made my face feel like it's been borderline on fire. This one is simple and hydrating, the perfect last step to my new medical-grade skin routine." — AB

Best Brightening Serum
us.medik8.com

Best Brightening Serum

Medik8 Oxy-R Peptides ($67)

"I've been using the Medik8 Oxy-R Peptides for the last month and have noticed a big difference in my skin. This brightening serum contains oxyresveratrol, which attacks dark spots, post-inflammatory acne marks (my personal number-one enemy), and uneven skin tone. The unique delivery system — which involves releasing part of the formula from the cap into the bottle right before use — stabilizes the concoction and ensures it stays potent so you see the best results. (It's also very satisfying and makes me feel like a cosmetic chemist.)" — JH

Best Night Cream with Squalane
sephora.com

Best Night Cream with Squalane

Biossance Squalane + Ectoin Overnight Rescue Deep Repair Night Cream ($68)

"I'm deeply obsessed with the texture of this moisturizer. It's like freshly churned butter or whipped frosting. It's thick and dreamy and my skin drinks it up like a milkshake. Every ingredient in this heavy cream (get it) helps to retain your skin's moisture and protect your skin's barrier. Every time I use it I wake up more plump than the day before." — Aviel Kanter, director, branded content

Best Serum For Makeup Prep
nordstrom.com

Best Serum For Makeup Prep

Bobbi Brown Vitamin Enriched Smoothing Serum ($85)

"I've been a long-time fan of the Bobbi Brown Cosmetics Face Base Moisturizer for makeup prep, so it comes as no surprise to me that the new Vitamin Enriched Smoothing Serum is a hit. This lightweight product melts into my skin creating the smoothest, most hydrated, glowy base for makeup." — JH

Best Pimple Patch
gotmulti.com

Best Pimple Patch

Multi The Multi Patch ($18)

"I've never been a huge fan of the acne dots that draw a ton of attention to your active pimples, especially as someone who has experienced acne basically since the beginning of puberty. Still, I was recently introduced to the Multi Patch, and everything from the sleek case that houses it to the simple black-and-white design made me feel like my acneic skin was celebrated in a really subtle but cool way. The patches also work incredibly well, and I've found myself reaching for them regularly over the past few weeks. I've even gifted some to my sister!" — AB

Best Moisturizing Serum
sephora.com

Best Moisturizing Serum

Shani Darden Moisture Boost Plumping Serum ($78)

"Full-transparency, I'm not a serum stan unless it contains retinol — who has time for all the extra steps, amiright? — but because I'm a believer in everything aesthetician Shani Darden touches, I was curious to give her brand's Moisture Boost Serum a try. I'm glad I did; after using it for the last three weeks I've watched as my usually dry, flaky, and frankly decrepit winter skin transformed into an infinitely more hydrated version of itself. It's a new winter must have for me." — KC

Best Serum For Dark Spots
amazon.com

Best Serum For Dark Spots

Comfort Zone Luminant Face Serum ($91)

"The Comfort Zone Luminant Face Serum is like a spa appointment in a bottle. Not only does the serum attack dark spots and hyperpigmentation to brighten your overall skin tone in the long term, but it leaves behind an immediate glowy finish. I'm in love with the subtle floral, earthy scent it has — it makes me feel so grounded." — JH

Best SPF
sephora.com

Best SPF

Kiehls Better Screen UV Serum Sunscreen SPF 50+ ($42)

"This one goes out to all you sunscreen haters out there: the Kiehl's Better Screen UV Serum looks and feels nothing at all like a typical sunscreen. Instead, its gel-like texture absorbs in a flash, leaves no white trace behind, and has zero SPF smell. I forget I'm even wearing it." — KC

Best Collagen Night Cream
ulta.com

Best Collagen Night Cream

Osea Collagen Dream Night Cream ($68)

"I have dry, acne-prone skin, and I love thick moisturizers that help keep flakiness at bay. However, I have to make sure they don't break me out. This moisturizer is as hydrating as they come, and it doesn't leave me with pimples. Plus, I love the dreamy lavender scent." — RR

Best Antioxidant Serum
motifskincare.com

Best Antioxidant Serum

Motif Power Brightening Antioxidant Glow Serum ($115)

"Motif Skincare makes simple but efficacious skin-care products. Not to mention, the packaging just looks super chic. The Power Brightening Antioxidant Glow Serum recently hit my desk and I instantly fell in love. It's lightweight but not sticky and layers beautifully with my other products. The list of ingredients includes favorites like bakuchiol, azelaic acid, squalane, and niacinamide, which combined give this product its brightening, skin-smoothing abilities." — JH

Best Sheet Mask
sephora.com

Best Sheet Mask

Dr. Jart+ Cicapair ™ Sensitive Skin Serum Face Mask for Redness ($10)

"I recently developed rosacea, which makes my skin feel and look flushed and hot. Fun! While I do have a medicated cream, the Dr. Jart Cicpair products are always my next line of defense. The brand just reformulated to include even more redness- and inflammation-reducing ingredients, including allantoin. I like to keep this mask in the refrigerator so it gives an even more cooling effect when I put it on. Plus, there is truly so much leftover serum in each package, I make sure to have an empty bottle on hand to capture all that goodness which I pop back in the fridge to have on hand when I need some cooling power." — AK

Best Shampoo for Thin Hair
amazon.com

Best Shampoo for Thin Hair

John Frieda Ultra Filler+ Shampoo ($12)

"I could tell you that this shampoo is packed with biotin and hyaluronic acid for that instant thickening effect, and I could also tell you that it has a delicious, fresh-from-the-salon scent. But I'd rather tell you the one thing anyone with fine hair needs to know: it just works." — KC

Best Hair Repair Treatment
amazon.com

Best Hair Repair Treatment

Wella Ultimate Repair Miracle Hair Rescue ($95)

"I had the Wella Ultimate Repair Miracle Hair Rescue used during a blowout, and I swear it made my hair the softest it's ever been. There's a lot to love about this treatment, like the subtle but luxurious scent and lightweight texture that doesn't weigh my fine hair down, but the benefits truly are what make this a winner. It works to repair damage, prevent breakage, boost shine and moisture, and tackle frizz." — JH

Best Hair Mask for Damaged Hair
sephora.com

Best Hair Mask for Damaged Hair

Ceremonia Mascarilla de Guava Hair Repair Mask for Damaged, Color Treated Hair ($34)

"Even if this product didn't make my hair as soft as silk (spoiler alert: it does), I would use it for the smell alone. If you've used any of the brand's other guava products, you'll know what I'm talking about. If you haven't, prepare to smell like a rainforest goddess. And if you've been highlighting your hair for as long as I have, your damaged ends will thank you after a few uses of this mask." — AK

Best Curling Iron
sephora.com

Best Curling Iron

T3 Curlwrap ($199)

"I have been curling my hair for so long that I have my technique down to a science. So when I went to test the T3 Curlwrap, which automatically does the curling for you, I really had to take a deep breath and relinquish some of my control issues. I'm very glad I did — this curler gave me some of the most flawless waves and fast. I love that it has a curl timer you can set for 5 seconds or 8 seconds for better heat control and that it has nine temperature settings to help minimize damage." — AK

Best Body Cream
goop.com

Best Body Cream

Rahua Enchanted Island Body Glow Cream ($65)

"Rahua, the brand you know and love for luxe hair-care products, just released its first-ever body collection and it's worth adding to your cart ASAP. The entire Enchanged Island Body Glow line is dreamy with a delicious coconut scent, but the cream is my favorite. It has a silky texture that melts into the skin, wrapping it in deep moisture. It's formulated with hyaluronic acid and a blend of extracts from plants native to the Amazon rainforest." — JH

Best Woody Perfume
sephora.com

Best Woody Perfume

The Maker Lover Eau de Perfume ($175)

"If you could bottle Taylor Swift's sultry 'Lover' lyrics into one all-encompassing fragrance, it would be this one. It's a harmonious blend of wood, jasmine, and fig that somehow manages to smell both sexy and fresh. Plus, like any good song, it gets better as time goes on — after a few hours, the scent settles into a warm musk that is utterly (and I rarely say this) intoxicating. To borrow a phrase from Taylor: you'll want to take it out, and take it home (forever and ever)." — KC

Best Floral Perfume
sephora.com

Best Floral Perfume

Replica From the Garden Eau de Toilette ($85)

"I'm a sucker for fresh, floral scents with an earthy undertone. Replica's latest "memory," From the Garden, is meant to evoke a feeling of a sunny afternoon tilling the earth with your hands, picking juicy tomatoes, and hearing the buzz of bees in the air. What's not to love? The eau de toilette is nice and bright, with lots of fresh tomato leaves and green mandarin — plus a bit of crisp, perfumy geranium. I will be dousing myself in this stuff all summer long." — AK

Best Gourmand Perfume
sephora.com

Best Gourmand Perfume

YSL Black Opium Eau de Parfum Over Red ($95)

"YSL recently came out with a Black Opium flanker called Black Opium Eau de Parfum Over Red and it has reignited my obsession for the line. Cherry and vanilla accord add a delicious dose of creaminess that tempers the coffee note that was so prevalent in the original, rounding it out to be a more timeless and classic gourmand perfume that can be worn year-round. I've been completely obsessed." — AB

Best Vanilla Perfume
sephora.com

Best Vanilla Perfume

Tom Ford Vanilla Sex ($250)

"Another, more polarizing, perfume that I've been loving is Tom Ford's Vanilla Sex. For my nose, the almond note is extremely prevalent but it's a note that I love so it's not something I mind. The vanilla comes out even more as the perfume settles onto the skin, and the combination is definitely one of those that will have you wondering what exactly is it that's smelling so good — then you'll realize that it's you." — AB

Best Hair Perfume
us.gisou.com

Best Hair Perfume

Gisou Wild Rose Hair Perfume ($44)

"There is nothing I love more than someone telling me I smell good, and ever since I started using Gisou's newest hair perfume, the compliments haven't stopped rolling in. It smells like roses, but it's also made with argan oil to keep hair smelling good and looking good." — RR

Best Travel-Friendly Perfume
dsanddurga.com

Best Travel-Friendly Perfume

D.S. & Durga Pistachio ($75)

"D.S. & Durga just dropped a travel-friendly roll-on version of its iconic Pistachio scent. This oil-based formula has the same yummy notes of pistachio (of course), cardamom, and almond, with a touch of sweetness from vanilla crème. It's sweet but not overly so." — JH

Best Vanilla Candle
boysmells.com

Best Vanilla Candle

Boy Smells Vanilla Era Candle ($48)

"I'm a sucker for a good-smelling candle, especially if it happens to come from Boy Smells. This one throws scent all over my living room, has a great burn time, and the packaging looks chic no matter where I place it." — RR

Best Winter Candle
sidiathebrand.com

Best Winter Candle

Sidia Pyro Candle ($65)

"This candle is spicy. Or maybe it's syrupy? Perhaps it's a little bit of both. Top notes of red cherries, blackcurrant, and mandarin come together with sharp peppercorn. Then there are little bits of burnt rose, sweet peony, rich saffron, fiery sandalwood, and pungent whiskey. It's the perfect candle to light before having a nightcap." — AK

Best Sandalwood Candle
glossier.com

Best Sandalwood Candle

Glossier Sandstone Candle ($45)

"Glossier's Sandstone candle is like the You perfume, but if it was made specifically for your home. Notes like sandalwood, clary sage, and fig leaf add a woody yet fresh scent to your room of choice, and the throw is immaculate. I can smell it from anywhere in my apartment when it's burning." — AB

Best Cosmetic Case
revolve.com

Best Cosmetic Case

Etoile Jet Setter Travel Case ($95)

"I've owned more cosmetic cases over the years than I can count, but the Etoile Jet Setter Travel Case is the first to really impress me. The bag is compact yet so incredibly spacious. It has room for every product I could ever need while traveling, with separate pockets to keep me organized. And best of all, the bag's structure keeps all of my products upright, eliminating the issue of my bottles spilling over (a huge pet peeve of mine)." — JH

Best Hand Sanitizer
sephora.com

Best Hand Sanitizer

Touchland Gentle Mist Hand Sanitizer ($16)

"Despite the fact that my mother calls me bougie for owning multiple bottles of the Touchland hand sanitizer, I have to say that this brand makes some of my favorite on-the-go sanitizing products. Recently launched is the Gentle Mist, which has ingredients like niacinamide and Centella asiatica leaf extract, which help to support skin hydration and elasticity. I felt the difference in the formula immediately as it almost felt like a lightweight body milk as opposed to the regular, more watery consistency. This version is perfect for winter and I keep it in my coat pocket at all times." — AB

Best Flossers
target.com

Best Flossers

Plackers Micromint Flosser ($8)

"I never really gave much thought about the flossers I was using — until I got my hands on these. The Plackers Flossers are sturdy, comfortable to use, and don't slip out of your hand. Since trying them, my fiancé and I can never go back to our old ones." — JH