30 Amazon Beauty Finds You'll Wish You Ordered Sooner

Amazon Photo Illustration by Ava Cruz
Amazon Photo Illustration by Ava Cruz
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Whether you're in the market for a new hair tool, leveling up your skin-care game, or searching for the perfect non-sticky lip gloss, Amazon has a ton of high-quality beauty products worth adding to your collection. From necessities to luxuries, the online retailer has everything you could possibly need without even getting up from your couch. Looking to combat dullness? Try the beloved Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant. Tackling blemishes? Stock up on Rael hydrocolloid patches for fighting acne. Or, maybe you're looking for some new makeup products. In that case, you're in luck; there are a bevy of products to choose from, including liquid eyeliner for the perfect cat-eye to a mechanical drugstore pencil that's so delicious, it should be luxury. Keep scrolling to shop the 30 best Amazon products of 2024, including a mix of highly-rated items and editor favorites.

With the sheer number of options on the site, it's both exciting and overwhelming, not to mention, the package can land on your doorstep in the blink of an eye.

Best Mascara
POPSUGAR Photography | Jessica Harrington

Best Mascara

Essence Lash Princess False Lash Effect Mascara ($5)

Just because a mascara is affordable doesn't mean it won't work, as evidenced by Amazon's most popular option. Nearly 250,000 shoppers have rated it five stars for how well it volumizes and lengthens in one. Even our senior beauty editor is obsessed; learn more by checking out her Essence Lash Princess False Lash Effect Mascara review.


Best Tinted Lip Balm
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Best Tinted Lip Balm

Revlon Kiss Tinted Lip Balm ($5, originally $6)

You're looking at the number one bestseller among all the lip balms available on Amazon. What makes this one so special is that it goes on smoothly, moisturizes lips, and gives lips a touch of color that isn't hard to maintain throughout the day. It comes in a handful of shades — our favorite is this pretty berry hue.

Best Press-On Nails
Amazon Photo Illustration by Ava Cruz

Best Press-On Nails

Kiss Impress Color Press-On Manicure ($7)

These press-on nails come in various colors, from vibrant and bold to understated and neutral. They have a short, natural-looking length and a slightly rounded shape. Plus, they're waterproof, which is convenient during summer.

Best Lip Gloss
Amazon Photo Illustration by Ava Cruz

Best Lip Gloss

Maybelline Lip Lifter Gloss Hydrating Lip Gloss ($9, originally $11)

This non-sticky gloss contains hydrating hyaluronic acid to moisturize your lips while delivering a burst of color and shine. With over 15 captivating shades to choose from, picking just one may prove to be a delightful challenge.

Best Liquid Eyeliner
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Best Liquid Eyeliner

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner ($8, originally $10)

Create the perfect eyeliner look with this easy-to-apply waterproof marker. It features a pointed felt-tip applicator that simplifies the sometimes-painstaking process of creating various liner looks, ranging from a classic cat-eye to daring and edgy graphic designs.

Best Concealer
POPSUGAR Photography | Macy Cate Williams

Best Concealer

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer ($9, originally $11)

This is the OG of multi-treatment concealers. The lightweight, brightening formula came out in 2010 and has been a bestseller ever since. It has a sponge applicator for a smooth and seamless application. It uses glycerin to hydrate, peptides to firm up skin with regular use, and antioxidant-rich goji berry extract. Read our Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer review for more.

Best Brow Pencil
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Best Brow Pencil

Maybelline Total Temptation Eyebrow Definer Pencil ($9)

This top-rated eyebrow-definer pencil offers multiple benefits, including an angled shape for effortless hair-like strokes, a built-in spoolie brush for blending, and a mechanical design that eliminates the need for sharpening. It comes in four colors: soft brown, deep brown, blonde, and medium brown.

Best Toner
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Best Toner

Thayers Rose Petal Witch Hazel Toner ($9, originally $11)

Toners are a fantastic way to even skin tone and control blemishes, but they can often be extremely drying. This alcohol-free formula is a bestseller at Amazon; it keeps skin clear without stripping it of moisture.

The product has more than 21,000 reviews, and an impressive 77 percent of customers give it five stars. People claim that it helps with a multitude of problems including acne, dark spots, the appearance of pores, and hydration. The soothing toner includes rose-petal water, vitamin E, and witch-hazel extract.

The tannins in witch-hazel extract act as a natural astringent, so they remove excess oil from skin without depleting it of moisture. The rose water also helps to quench your face, plus it smells amazing. Basically, this liquid is pure magic.

Our former commerce director tested it out and wrote about her experience in this Thayers Rose Petal Witch Hazel Toner review.

Best Acne Treatment
POPSUGAR Photography | Jessica Harrington

Best Acne Treatment

Differin Gel Acne Treatment with Adapalene ($11, originally $15)

If you have stubborn acne, try Differin Gel. The powerful over-the-counter retinoid acne treatment targets clogged pores and inflammation to combat breakouts. Our beauty editor uses it; read her review of Differin Gel Acne Treatment with Adapalene.


Best Bronzer
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Best Bronzer

Physicians Formula Murumuru Butter Bronzer ($13, originally $16)

This soft and creamy bronzer gives your cheekbones a touch of sunkissed shimmer and blends into the skin like butter for a flawless application every time. And just wait until you smell it: it'll transport you to a coconutty paradise.

Best Exfoliating Face Mask
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Best Exfoliating Face Mask

Versed Doctor's Visit Instant Resurfacing Face Mask ($15, originally $19)
Dealing with dark spots and dull skin overall? This two-minute resurfacing mask is the pick-me-up your skin needs, featuring a blend of salicylic, glycolic, and lactic acids, along with pineapple and papaya enzymes, to effectively exfoliate and renew your complexion.

Best Skin-Care Essence
POPSUGAR Photography | Kelsey Garcia

Best Skin-Care Essence

COSRX Snail Mucin 96% Power Repairing Essence ($17, originally $25)

The star ingredient in this essence is snail mucin, a sticky substance produced by snails that's great for quenching dry skin. The texture is lightweight, with a cooling gel texture that's both non-greasy and non-sticky. Its comfortable application is just one of the reasons tens of thousands of shoppers have rated it five stars, calling it "transformative" and "magic for your skin." Learn more by checking out our COSRX Snail Mucin 96% Power Repairing Essence review.


Best Cleansing Balm
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Best Cleansing Balm

Banila Co. Clean It Zero Purifying Cleansing Balm ($18, originally $22)
Take the day off with this bestselling cleansing balm, which transforms from a solid into a velvety smooth oil, melting away even the most stubborn makeup, sunscreen, sweat, dirt, and grime. It's a gentle way to cleanse your skin effectively, and it received praise from one of our former editors.

Best Moisturizing Primer
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Best Moisturizing Primer

Embryolisse Lait-Crème Concentré ($17)
This versatile moisturizer serves a dual purpose by acting as a nourishing base for your makeup. Some of the world's most renowned makeup artists consider it their ultimate go-to for achieving flawless foundation and beyond.

Best Face Towels
POPSUGAR Photography | Marisa Petrarca

Best Face Towels

Clean Skin Club Clean Towels XL ($18)

Clean Skin Club towels are another TikTok hit, praised for the way they help streamline your face cleansing routine by ensuring your face towels are clean and bacteria-free. They're biodegradable and multipurpose in that you can use them to dry your face after cleansing, pair them with a makeup remover to wipe off makeup, and more. Learn more in our Clean Skin Club Clean Towels XL review.

Best Natural Deodorant
POPSUGAR Photography | Jessica Harrington

Best Natural Deodorant

SALT & STONE Natural Deodorant ($20)

Not only is this natural deodorant TikTok-viral, but it also took home the 2023 POPSUGAR Beauty Award for best deodorant. It's made without aluminum or alcohol and contains a bevy of skin-loving ingredients such as seaweed extract and hyaluronic acid for moisture; probiotics to balance the skin's microbiome to prevent odor; and antioxidant-rich spirulina. It comes in four delectable scents. Learn more via our SALT & STONE Natural Deodorant review.

Best Facial Hair-Remover
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Best Facial Hair-Remover

Finishing Touch Flawless Women's Painless Hair Remover ($21)
This little hair remover uses a quick-spinning blade beneath a smooth slotted surface to quickly, easily, and painlessly remove facial hair. It's shaped like a tube of lipstick and practically the same size, which makes storing it or traveling with it a breeze.

Best Night Cream
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Best Night Cream

Mario Badescu Night Cream for Face ($22)

According to Amazon reviewers, this night cream is the key to soft, hydrated skin. The rich, oil-free formula uses bladderwrack extract (a type of seaweed) to soothe, plus glycerin and sodium hyaluronate (the sodium form of hyaluronic acid) to boost your skin's hydration.

Best Eye Masks
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Best Eye Masks

Grace & Stella Award Winning Under Eye Masks ($22, originally $25)

These eye masks hold the top spot among Amazon's eye wrinkle patches. They're self-care selfie-approved with their pretty pink coloring and loaded with hydrating ingredients, including hyaluronic acid, glycerin, and soothing allantoin.

Best Lip Mask
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Best Lip Mask

Laneige Lip Sleeping Mask ($24)
This lip sleeping mask is as enjoyable to use as it is aesthetically pleasing, which is saying something. It contains coconut oil, shea, and murumuru butter for moisture, and its delectable berry scent is smooth and silky, not sticky. Learn more via our review of the Laneige Lip Sleeping Mask.

Best Frizz Treatment
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Best Frizz Treatment

Color Wow Dream Coat Supernatural Spray ($24, originally $28)

This product is truly magical and a must-try to fully grasp its wonders. Essentially, it waterproofs your hair to repel moisture, and, in turn, banishes frizz. But don't just take our word for it — read our Color Wow Dream Coat Supernatural Spray review to learn more.

Best Deodorant
POPSUGAR Photography | Marisa Petrarca

Best Deodorant

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick ($27, originally $32)

It's hard to believe that a deodorant could garner a cult following on TikTok, but this particular formula has done just that. People praise it for its silky-smooth application, long-lasting wear, and feminine scent, powered by the brand's signature Cashmere Mist fragrance. One of our editors said it's worth the hype; read her review of the Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick.


Best Dry Conditioner
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Best Dry Conditioner

Unite Hair U:DRY Fresh Hydrating Dry Conditioner ($31, originally $32)

New to dry conditioner? We were too. You've probably heard of dry shampoo, right? Dry conditioner is its opposite counterpart. "While both are applied to dry hair between washes, dry shampoo is designed to absorb excess oil and refresh the scalp, while dry conditioner focuses on hydrating and softening the hair," celebrity hairstylist MJ Snyder told POPSUGAR. One of our editors who uses it found that it helped extend the life of her blowout, make her hair look shinier and reducing frizz. Learn more by reading our Unite Hair U:DRY Fresh Hydrating Dry Conditioner review.

Best Chemical Exfoliant
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Best Chemical Exfoliant

Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant ($35)

This exfoliant is a bestseller for a reason, and includes salicylic acid to unclog and diminish enlarged pores, exfoliate dead skin cells, smooth wrinkles, and brighten and even your skin tone. With over 60,000 five-star ratings, it has garnered a strong reputation among customers who have witnessed noticeable results, some even experiencing improvements as quickly as overnight.

Best Hair Dryer and Volumizer
POPSUGAR Photography | Renee Rodriguez

Best Hair Dryer and Volumizer

Revlon One-Step Volumizer Plus 2.0 Hair Dryer ($40, originally $70)
Get a salon-quality blowout at home while saving time with this social media-famous blow-dry brush. With four heat and speed settings and a cool shot, you have everything you need to create a salon-quality blowout. Plus, it's the number one bestselling hair tool on Amazon; find out more about why it's so popular in our review of the Revlon One-Step Volumizer Plus 2.0 Hair Dryer.


Best Acne Spot Treatment
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Best Acne Spot Treatment

Rael Miracle Bundle ($41, originally $46)

The beauty of these acne spot treatment patches is that they don't just address a single stage of acne. There is a microcrystal early stage patch, an invisible patch that gently draws out impurities, an overnight patch, and even a postcare patch that treats the dark spot that the healing blemish becomes.

Our editor tried these patches out and said they're a "total lifesaver." She felt comfortable wearing the invisible patch during video calls for work and even stepped out in them. Read all about her experience with each of these patches in this Rael Ultimate Pimple Patch Kit review.

Best Body Lotion
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Best Body Lotion

ISDIN Body Lotion Uradin10 ($42)

This body lotion absorbs quickly and doesn't leave a greasy film on the skin. It moisturizes even the most sensitive skin and has hundreds of reviews to back that up. Among them: "I have to say this is far and away the best body lotion I've ever used," writes a reviewer who gave it a five-star rating. "So far I've had no issues with dryness this winter and I used it on my heals every day for a week and I now have smooth, soft heals for the first time since leaving my mother's womb."

Best Teeth-Whitening Strips
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Best Teeth-Whitening Strips

Crest 3D Whitestrips ($45)

Crest Whitestrips are a classic you shouldn't overlook. One of our editors used them for just three consecutive days leading up to her wedding and saw significant results in that short amount of time. (See the before and after pictures in our Crest 3D Whitestrips review.) They're worth the slight discomfort and arguably much more comfortable, convenient, and affordable than a professional treatment.

Best Vitamin C Ampoules
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Best Vitamin C Ampoules

ISDIN Vitamin C and Hyaluronic Acid Serum Ampoule ($50)

What sets this serum apart is its unique packaging in individual ampoules, which prevents vitamin C oxidation, makes it more portable, and ensures you use the right amount. It contains brightening vitamin C, hydrating hyaluronic acid, and firming proteoglycans.

Best Vitamin C Serum
Amazon

Best Vitamin C Serum

Dr. Dennis Gross Skincare TruSkin Naturals Vitamin C Serum ($72)

This oil-free, noncomedogenic moisturizer also doubles as a serum. It combines three forms of vitamin C with lactic acid and antioxidants like niacinamide and squalane to replenish the skin's moisture barrier, brighten, and soften fine lines.

One of our editors tested this serum out and said it's "worth every penny." She used it for two-plus weeks and was thrilled at the results, even documenting them with before and after photos in this TruSkin Naturals Vitamin C Serum review.

Amazon Photo Illustration by Ava Cruz


Marisa Petrarcais a contributing editor for POPSUGAR Shopping and has more than five years of experience writing and editing beauty, fashion, and lifestyle content. Her work has been featured in Cosmopolitan, Allure, and InStyle, among others.