Urban Decay has been teasing us with a Game of Thrones collection since February, and now Winter is nigh. The Urban Decay | Game of Thrones collection first look is here, and by the looks of it, it will easily be the biggest and most anticipated collaboration of the year, and it doesn't disappoint. To commemorate the eighth and final season of the series, it includes 13 products: a highlighter palette, a 20-pan eye-shadow palette, a lip and cheek stain, two makeup brushes, four limited-edition Vice lipsticks, and four 24/7 Glide-On Eye Pencils, and two fully grown dragons.
The eye-shadow palette includes a mix of jewel tones and neutrals with matte, satin, and shimmer finishes. It also features four holographic transformer shadows to cocktail the different shades in the palette with. Inspired by your three favorite houses and the White Walkers, the palette is 3D and includes a pop-up of the throne.
The Mother of Dragons highlighter palette has three shades with metallic finishes; there are four limited-edition Vice lipsticks: Cersei Lannister, Sansa Stark, Daenerys Targaryen, and White Walker. In addition to four eyeliner pencils, there's a lip and cheek stain that looks like a vial of blood — which is fitting given the Targaryen sigil on the packaging — and two eye-shadow brushes: one that pays homage to Jon Snow's sword, Longclaw, and one inspired by Arya Stark's Needle.
The limited-edition products launched worldwide on April 14th on UrbanDecay.com and sold out in seven hours. Don't be sad, though: the collection will launch on April 29th on Sephora.com and Ulta.com, and in-store May 2nd.
Inspired by the High Valyrian command for "dragonfire," UD says the Dracarys Lip & Cheek Stain is a Targaryen red — and it's no mistake that it looks like a vial of blood. All you need is two drops to create a translucent red flush to the cheek or lips.
Smoke is a smoky holographic black liner.
Winterfell Snow is an iridescent white liner.
The Night King is a shimmery dark teal shade.
Lannister Gold is . . . well, gold. Obviously.
Sansa Stark is a creamy warm peach nude.
Daenerys Targaryen is a fiery metallic red shade.
Cersei Lannister is a bright metallic bronze.
White Walker is a deep berry wine lipstick.
The 3D pop-up palette includes 20 shades and represents the three houses — Lannister, Targaryen, and Stark — plus the White Walkers.
The 20 offerings include a mix of jewel tones and neutral shades with mattes and shimmer finishes.
Bend the Knee is a lilac purple with a blue shift.
Casterly Rock is a dark bronze metallic shade.
Nymeria is a warm terra cotta brown matte.
Lannister Red is a burgundy brick shade with a matte finish.
Bay of Dragons is a sparkling pink transformer shade.
Frozen North is a deep teal with an iridescent micro-shimmer.
House Lannister is a peachy-beige with a matte finish.
Winter is Here is a cool dark brown with an iridescent micro-shimmer.
House Targaryen is a pale rose-gold metallic.
Dothraki is a gold metallic shade.
King's Landing is a pale gold transformer shade.
Take the Black is an onyx shade with a micro-iridescent shimmer.
Red Keep is a warm copper metallic.
Stormborn is a violet metallic shimmer shade.
Hardhome is one of the four transformer shades. It's a sparkling white that can be added to other shades to change up the color — feel free to cocktail your shadows to create different effects.
The Sight is a green micro-shimmer.
Weirwood Leaves is a deep plum with a satin finish.
White Walker is a blue shift that creates fun effects on the eye.
Free Folk is a silver metallic.
Winterfell is another transformer shadow in an antique gold shade.
This highlight palette includes three shades: a frosted pink metallic golden nude and metallic bronze with dragon scales embossed on each.
Drogon is a frosted pink highlight.
Rhaegal is a metallic bronze.
Viserion is a metallic golden nude.