First and Foremost, Consult Your Hair Colorist
When I approached Jack Howard, colorist at Paul Edmonds Salon, with the idea that I wanted to go copper, I went to my consultation armed with 10-plus photos I'd saved on Instagram of what I thought was the same hue. His straightforward response was, "You're showing me completely different hair colors here." Oops.
Although photos are a great guide, he gave me a quick color education and told me it's all down to expectations, commitment, and skin tone. We discussed what would and wouldn't work for me based on skin tone and my desired outcome. This, my friends, is what a great colorist does. I left my consultation exactly how one should, bursting with excitement for my new fiery hue.