I was lucky enough to test the Deluxe Bundle ($126, originally $141), which comes with basically everything you need on a wash day, including shampoo, conditioner (there are three kinds in total: Medium, Heavy, and Intense), leave-in conditioner, jojoba oil hair serum, a microfiber towel, a shower brush, a hair clip, and a spray bottle. The products themselves smell like heaven in a bottle, and as someone with a sensitive nose and hair generally cropped pretty closely to my scalp, scent is very important to me. To get the full effect, I only used Pattern products for my wash day and I used everything, which was way less work than it sounds.
The hydrating shampoo does exactly that to a T; after getting a proper lather and rinsing out, it felt like my hair was clean without having that "squeaky" feel to it. I was gifted the heavy conditioner, which is more suited for 4A and above curly hair than my tight 4C coils, so I wasn't expecting it to give me the hydrating results I'm used to. I left it on for a little more than the suggested 10 minutes to help — I was really trying to let my hair soak up enough moisture to make up for the lighter formula.