Form isn't the first company that African-American entrepreneur Tristan Walker started. He's the CEO of a health-and-beauty startup, Walker and Company Brands, which started with shaving company Bevel (in 2013) before launching Form at Sephora in 2017.
The brand's haircare products are intended for people of all ethnic backgrounds, but that doesn't mean there aren't products that specifically address styles traditionally more popular with people of color. Take this Twist. Styling Crème ($29), which helps make defined twists and braids. It's just one example of how Form wants to make everyone's hair journey easier, whether it's in a protective style like these, or if it's naturally straight or blown out that way, too.