The Best New Beauty Products of 2024

Oribe Gold Lust Dry Heat Protective Spray ($46)

"This isn't a fun fact I'd bring to a party or anything, but it is true that for the last decade, I have not blow-dried my hair once without first applying a heat protectant. I've seen firsthand just how much it can protect your ends from damage, and even still, I've always struggled to find the perfect formula (read: a spray instead of cream for easy application, but one that doesn't leave either a gritty or oily residue). Alas, Oribe is changing all that with its Gold Lust Dry Heat Protective Spray. Not only does the super-fine mist allow you to cover more surface area quickly and efficiently, but it also makes your hair look shiny, not greasy." — Kelsey Castañon, senior content director

"As someone who writes about beauty all damn day, I know it's important to put on a heat protectant every time I use hot tools. Do I actually do it? Nope, I don't. Mostly because I only wash my hair once or twice a week, and most heat protectants are wet, and I'm not interested in ruining my blowout. That's why I've been obsessing over the Oribe Gold Lust Dry Heat Protective Spray. I can spritz it on even when my hair is dry. I love the scent, and it even gives my hair a volume boost." — Renee Rodriguez, staff writer and social producer

Saie Slip Tint Radiant All-Over Concealer ($28)

"As someone who doesn't wear foundation, my concealer is very important to me, and I'm picky. The Saie Slip Tint Radiant All-Over Concealer checks all of the boxes for me — it's lightweight, provides light to medium coverage, blends really easily, feels hydrating, and has a glowy finish. (This doesn't really surprise me, given that Saie's beauty philosophy and mine align pretty well.) This concealer will make your skin look smooth and even, all the while making you forget you're wearing it at all." — Jessica Harrington, senior beauty editor

"I make it a point to try every new concealer I can get my hands on, and I believe that it's helpful to have a concealer 'wardrobe' — one for dark circles, one for hyperpigmentation, one for eyelid redness, etc. But now that I have this new concealer from Saie, my other concealers all seem obsolete. It's hydrating yet doesn't crease and offers just the right amount of buildable coverage. It even makes pores seem to disappear but doesn't have the slippery silicone feeling of other pore-minimizing products. If I only have room for one concealer in my makeup bag, this is the one." — Dawn Davis, executive director, beauty

Read the full review here.

Westman Atelier Lip Suede Matte Lipstick ($50)

"I'm not a huge lipstick person, but when I do wear it, I want it to be slightly matte — without sinking into my lip creases. Basically, it needs to stay super smooth and lightweight. The Westman Atelier Lip Suede Matte Lipstick hits the nail on the head. I'm in love with the shade Piqué, which is a perfect '90s pink taupe. These lippies come in the Westman Atelier sturdy (and chic) packaging; these tubes have already rolled off my vanity multiple times without any stick breakage." — Aviel Kanter, director, branded content

Osāna Naturals Peppermint and Cucumber Body Lotion ($7)

"If you're looking for an Aesop alternative — because, let's be real, it's hard to justify spending $43 on hand soap — allow me to introduce you to Osāna Naturals. The brand has a similarly chic aesthetic that I immediately want in every bathroom without skimping on quality, only at a fraction of the cost. My personal favorite is the Osāna Naturals Peppermint and Cucumber Body Lotion, which is loaded with hydrating ingredients like shea butter and coconut oil, but most importantly (to me) smells like you just stepped foot into a fancy spa." — KC

Kiehl's Ultra Facial Barrier Balm ($31)

"This has been another one of my skin saviors after using too much Tretinoin. Like the original barrier repair balm, it is deeply hydrating but this stick applicator makes it much easier to target certain hard-to-reach areas, like the crevice of my nose, with ease. Big yes." — Ariel Baker, assistant beauty editor

Kosas BB Burst Tinted Moisturizer Gel Cream ($38)

"Just when I thought my skin was destined to look dull until spring, Kosas came out with this BB cream. It's incredibly moisturizing so it doesn't settle into lines or dry patches, it has a bright, dewy finish, and it contains good-for-your-skin ingredients like zinc and copper peptides. The coverage is pretty light, but it layers beautifully with my favorite concealer. I'm sure I'll still be using it well after the seasons change." — DD

Herbal Essences Hemp Oil Sulfate Free Shampoo ($10)

"I remember my mom buying Herbal Essences shampoos for me at the drugstore growing up. Getting to select my desired scent was a decision I didn't take lightly. The brand recently launched a new line centered around plant oils, expanding with 11 shampoo and conditioner pairings formulated with aloe, camellia, or hemp oil. The frizz control shampoo has been amazing for my fine, wavy hair, and it smells so fresh and light." — JH

Hourglass Phantom Volumizing Glossy Lip Balm ($36)

"Hourglass's Phantom Glossy Balms are my favorite lipstick/gloss hybrid. The brand recently extended the shade range and this new color called Reveal, which is a true pink, has been on rotation over the last few months." — AB

GHD Chronos Styler 1" Flat Iron ($329)

"GHD's original multi-styler is an editor favorite (and a staple in my hairstyling routine), but the tool just got a major upgrade. The new Chronos Styler 1" Flat Iron features the same one-inch, rounded ceramic floating plates that you know and love, but the technology is even better. It's faster and delivers even shinier, long-lasting results." — JH

NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss ($13)

"NYX 's Duck Plump lipglosses are absolutely stunning. They are a higher-pigment gloss so you can wear them in place of a more traditional lipstick if you'd like, but I've been using them to add a hint more of color to a lip combination when I want it to veer more peach, pink, or neutral, and then topping the entire lip combination with a clear gloss. They do have a pretty strong tingle that lasts for a few minutes but for these colors, I don't mind at all." — AB

Pacifica Beauty Sunny Glow Bronzing Drops ($16)

"As someone who religiously wears SPF on my face and never goes outside for long periods without a hat, the Pacifica Beauty Sunny Glow Bronzing Drops are a must. Mixing it with my moisturizer gives my face an even, healthy glow without looking orange or sparkly. The look it gives you is completely customizable, depending on how many drops you add." — JH

Nexxus Intense Bonding Treatment ($15)

"Healthy hair is the goal for 2024, and the Nexxus Intense Bonding Treatment makes it easy to achieve. It's formulated with the brand's bond-building technology, which contains five amino acids and keratin protein, to repair hair from the inside out, making it look and feel better than ever. You simply apply it on damp hair, let it sit for three minutes, and style as usual." — JH

Vaseline Radiant X Deep Nourishment Hand Butter ($6)

"I am extremely particular about my hand lotions because I don't like the feeling of greasy hands. The Vaseline Radiant XDeep Nourishment Hand Butter is not only deeply nourishing, but the most important part is that it doesn't leave any residue behind. I've been carrying this in every purse it can fit in over the last few weeks because I refuse to be without it." — AB

Shea Moisture Bond Repair Leave-In Conditioner ($14)

"The SheaMoisture Bond Repair Leave-In Conditioner, formulated with the brand's new four-step bond repair system, contains deeply hydrating amla oil, shea butter, and a blend of amino acids. It nourishes, protects against breakage, and repairs existing damage in curly and coily hair types." — JH

Jessica Harrington is the senior beauty editor at POPSUGAR, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.