34 Beauty Products Our Editors Can't Get Enough of This Month

Boysmells | Oribe / 1999 Beauty / Lisa Eldridge
Boysmells | Oribe / 1999 Beauty / Lisa Eldridge
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Now that spring is officially here, it's time to start decluttering our beauty routines (and possibly our lives, but there's nothing wrong with starting small). When it comes to products, that means welcoming the adage "out with the old and in with the new." It's time to get rid of all of our expired makeup, clean our makeup brushes, and make room for some new-ness. We've been testing tons of launches in the hair, makeup, skin, nail, body, and fragrance categories to see which ones are good enough to land a permanent spot on our vanities. Spoiler alert: we've found quite a few winners.

However, in an effort to help you streamline all your beauty shopping needs as best as we can, we're rounding up our favorite editor-approved new launches of April so far. Whether you're looking for a hair product to keep everything looking smooth come rain or come shine, a long-lasting lip balm that will keep you moisturized on a long day outside, or a hydrating serum that will keep your skin glowing (or something else entirely), we've got you covered.

Keep scrolling to read about and shop the best new beauty products we've swatched, spritzed, and slathered that are worth trying this month. You're sure to find something that piques your interest.

Best Frozen Toner
violetgrey.com

Best Frozen Toner

Sofie Pavitt Face Nice Ice Frozen Toner Pods ($68)

"I can pretty much guarantee you've never tried a product like this before. Created by Sofie Pavitt, a renowned aesthetician known as 'the acne whisperer,' the Nice Ice Frozen Toner Pods are individually wrapped cryo-toning treatments that take debuffing to a whole new level. The pod itself contains glycerin, ashwagandha, niacinamide, and green tea to hydrate, illuminate, reduce inflammation, and moisturize. The brand just added Violet Grey as a retailer, which is super exciting." — Jessica Harrington, senior beauty editor

Best Lip Treatment
1999beauty.com

Best Lip Treatment

1999 Hydrating Lip Treatment ($24)

"I'm picky AF when it comes to my lip products, but after using this one just once, I was sold. It's made with cupacu butter and olive oil to hydrate and soften skin, and it does just that. It's not frilly — the packaging is simple, and it doesn't have any wild color or scent to it — but it works wonders on my dry, chapped lips." — Renee Rodriguez, staff writer and social producer

Best Antiaging Serum
sephora.com

Best Antiaging Serum

Sulwhasoo Concentrated Ginseng Renewing Serum ($210)

"I do not take recommending a product that costs as much as my parking spot in New York City lightly, and yet, here I am, urging anyone within earshot to try the Sulwhasoo Ginseng Renewing Serum. I'm telling you right now: my skin has never evoked that of a glazed ham quite like it has in these last two weeks of using this. I'd buy it alone for the scent (and I'm not usually a fragrance-in-skin-care person, but it's earthy and woody and frankly the best-smelling thing I've put on my face in years), but the real secret behind its magic is in the formula; it's pumped with encapsulated ginseng, long known for its anti-inflammatory properties, plus retinol and niacinamide, two antiaging powerhouses. Technically it would work well under any moisturizer, but I personally top it off with the brand's Ginseng Renewing Cream ($260) — sorry, I know that makes it two-parking-spots worth — which is just as decadent. I do apologize in advance for wrecking your wallet, but I promise: it's worth every penny." — Kelsey Castañon, senior content director

Best Eye Cream
sephora.com

Best Eye Cream

Alpyn Beauty Instant Bright Eye ($52)

"My dark undereye circles are not genetic; they are purely from exhaustion. But that doesn't make them easier to get rid of. Fortunately, this eye cream from Alpyn is working really, really hard to make it look like I got eight hours. It's packed with botanicals like niacinamide and chamomile to brighten and calm the skin, and it has a pretty pink tint that works on all skin tones to neutralize dark circles. Plus, I've never met a concealer that didn't blend perfectly over the top." — Dawn Davis, executive director, Vox Media

Best Exfoliating Peel
sephora.com

Best Exfoliating Peel

Eadem Cashmere Peel ($42)

"So the main use case for the Eadem Cashmere Peel is definitely for your face, but I've had a ton of success with it fading dark spots on my bikini line. I get really bad ingrowns, which I am terrible at leaving alone, meaning I have a bit of hyperpigmentation on my skin down there. Not great for bikini season. I've tried a lot of at-home exfoliants, but they're often either too rough (physical exfoliants like a scrub), dry out my skin, or just generally smell too gross for me to want to use. The Eadem toner seems to have the perfect blend of lactic, azelaic, and tranexamic acids to fade dark spots without causing irritation. And — bonus — it's fragrance-free." — Aviel Kanter, director, branded content

Best Hydrating Serum
sephora.com

Best Hydrating Serum

Youth to the People Superfood Skin Drip ($39)

"I've been all-in on using a prescription-strength retinol this year, but my skin can only tolerate it every other day. On the alternating days, I use this nourishing serum from Youth to the People. It's aimed at barrier repair and strengthening, which it does with fermented ingredients, kale, and ceramides, and I find that it completely negates any flakiness I'd otherwise experience from the retinol. Instead, my skin looks glowy and bright every day of the week." — DD

Best Drugstore Hair Stick
target.com

Best Drugstore Hair Stick

Nexxus Slick Stick ($16)

"I love the look of a slicked-back bun, but I rarely do one because I hate gunking my hair up with heavy product. When the team at Nexxus told me their new Slick Stick was far more lightweight than competitors on the market, I was skeptical at first. However, after a single pass over my hair with this wax, I knew they were telling the truth. This push-up stick smooths flyaway and creates a shiny finish without turning your hair into a helmet or feeling like it's pulling out your hair in the process." — JH

Best Dry Heat Protectant
sephora.com

Best Dry Heat Protectant

Oribe Gold Lust Dry Heat Protective Spray ($46)

"This isn't a fun fact I'd bring to a party or anything, but it is true that for the last decade, I have not blow-dried my hair once without first applying a heat protectant. I've seen firsthand just how much it can protect your ends from damage, and even still, I've always struggled to find the perfect formula (read: a spray instead of cream for easy application, but one that doesn't leave either a gritty or oily residue). Alas, Oribe is changing all that with its Gold Lust Dry Heat Protective Spray. Not only does the super-fine mist allow you to cover more surface area quickly and efficiently, but it also makes your hair look shiny, not greasy." — KC

"As someone who writes about beauty all damn day, I know it's important to put on a heat protectant every time I use hot tools. Do I actually do it? Nope, I don't. Mostly because I only wash my hair once or twice a week, and most heat protectants are wet, and I'm not interested in ruining my blowout. That's why I've been obsessing over the Oribe Gold Lust Dry Heat Protective Spray. I can spritz it on even when my hair is dry. I love the scent, and it even gives my hair a volume boost." — RR

Best Thickening Spray
nordstrom.com

Best Thickening Spray

Bumble and Bumble Thickening Dryspun Texture Spray Light ($51)

"I have very fine hair, so that means I'm always looking for products that will help add volume and thickness, but I'm also wary of heavy formulas that will weigh my hair down. I use a texturizing spray almost every time I heat style my hair, and my latest favorite is the Thickening Dryspun Texture Spray Light from Bumble and Bumble. It's a clear spray that provides a soft, touseled look without any unpleasant grit or stiffness. I love that my hair can still move when I have this in — it just gives it a little oomph." — JH

Best Leave-In Conditioner
sephora.com

Best Leave-In Conditioner

Color Wow Money Mist ($29)

"Nothing grabs your attention quite like the word 'MONEY' printed in big fat letters on a beauty product, but Color Wow's Money Mist is more than its swanky packaging. In fact, this leave-in spray is your ticket to expensive-looking hair; it's packed with amino and fatty acids that effectively hydrate without weighing anything down (a must for my sad, fine hair) and leaves behind the kind of shine you see on red carpets but have no idea how to get at home." — KC

Best Scalp Treatment
amazon.com

Best Scalp Treatment

Dr. Groot Scalp Revitalizing Solution ($30)

"I recently had my hair styled by celebrity stylist Mark Townsend, and he used the Dr. Groot Scalp Revitalizing Solution on my hair during our appointment. It has the same results as a conditioner, but somehow better. My hair felt smooth and looked bouncy, and my scalp didn't have any itchy flakiness. It's made with ingredients you'd find in skin-care products, like niacinamide and salicylic acid, which makes sense — since our scalps are skin." — RR

Best Hydrating Shampoo
target.com

Best Hydrating Shampoo

Head & Shoulders Bare Shampoo ($12)

"I have no shame in my love for Head & Shoulders. (Trust me, my dandruff is low on the totem pole of things I could be embarrassed about.) That said, even the OGs in flake control could use a little zhuzh, which is exactly what the brand did with its new Bare shampoo. It's got all the good stuff you want — dandruff-fighting zinc pyrithione, sulfate-free surfactants, coconut water to hydrate — but is housed in a bottle made with nearly half the amount of plastic as the original. Plus, it's fully recyclable (even the cap, which is a rarity for beauty products). I'm calling it a scalp treatment with a conscience." — KC

Best Hair Mask
sephora.com

Best Hair Mask

Aavrani Deep Conditioning Hair Mask ($39)

"I have dry hair, and it only gets worse when the weather gets hotter. I spend hours in the sun (with SPF on, of course) and in the ocean, and it truly fries my hair. I've been using the Aavrani Deep Conditioning Hair Mask for the last month, and it's made a huge difference in how my hair looks and feels. Plus, it's color-safe, and it's made with biotin." — RR

Best High-Hold Hair Stick
emijay.com

Best High-Hold Hair Stick

Emijay Angelstick ($38)

"If you want the perfect slicked-back pony or bun, you need to buy the Emijay Angelstick. It glides over my hair without catching or causing tangles, and it's fragrance-free, which is great, because the last hair stick I used had a super-funky smell. This one is made with vegan ingredients, and I swear my hair feels better after each time I use it. Oh, and did I mention Queen Sofia Richie uses it?" — RR

Best Bond Building Cream
amazon.com

Best Bond Building Cream

Kerasilk Strengthening Bond Builder ($30)

"I haven't dyed my hair in eight years, so for the longest time I thought the surge in 'bond building' products — which are inherently designed to rebuild damaged hair fibers from chemical processing or color treatments — didn't really apply to me. Then I was introduced to this formula from Kerasilk by celebrity hairstylist Harry Josh, who told me that it actually works wonders for dullness, heat damage, and everything in between. Knowing I could definitely use a little help in that department, having a longstanding love-hate relationship with my curling iron and all, I decided to give it a try. Two weeks later, and my hair has never been silkier. The difference with this Strengthening Bond Builder is that you can leave it on (unlike other products on the market that you have to rinse out after an hour or so), which means you get all the benefits without the time suck. Consider me converted." — KC

Best Colorful Eyeshadow Palette
dolcegabbana.com

Best Colorful Eyeshadow Palette

D&G Eye Dare You! Palette ($89)

"I'm obsessed with every one of the 12 shades in the D&G Eye Dare You! Palette. They range from highly pigmented metallic foil (hot tip: use a wet eyeliner brush to create a liner with wild color payoff) to matte base shades. Whether you're looking for something colorful and bold or a look that's a bit more neutral, you can do it all with this one. Plus, the cute decorative packaging will stand out in your makeup cabinet." — AK

Best Mascara
us.lisaeldridge.com

Best Mascara

Lisa Eldridge Kitten Lash Mascara ($36)

"There's nothing I love more than testing a new mascara. When the Lisa Eldridge Kitten Lash Mascara hit my desk, I knew just by looking at the brush that I was going to like it. I'm very picky when it comes to my mascara wands, and this one has tightly packed bristles in a curved shape that makes it easy to grab every single lash. The formula has a feathery finish that makes my lashes look voluminous and full." — JH

Best Concealer
sephora.com

Best Concealer

Saie Slip Tint Radiant All-Over Concealer ($28)

"As someone who doesn't wear foundation, my concealer is very important to me, and I'm picky. The Saie Slip Tint Radiant All-Over Concealer checks all of the boxes for me — it's lightweight, provides light to medium coverage, blends really easily, feels hydrating, and has a glowy finish. (This doesn't really surprise me, given that Saie's beauty philosophy and mine align pretty well.) This concealer will make your skin look smooth and even, all the while making you forget you're wearing it at all." — JH

"I make it a point to try every new concealer I can get my hands on, and I believe that it's helpful to have a concealer 'wardrobe' — one for dark circles, one for hyperpigmentation, one for eyelid redness, etc. But now that I have this new concealer from Saie, my other concealers all seem obsolete. It's hydrating yet doesn't crease and offers just the right amount of buildable coverage. It even makes pores seem to disappear but doesn't have the slippery silicone feeling of other pore-minimizing products. If I only have room for one concealer in my makeup bag, this is the one." — DD

Read the full review here.

Best Neutral Eyeshadow Palette
sephora.com

Best Neutral Eyeshadow Palette

Makeup By Mario Master Mattes Eyeshadow Palette: The Neutrals ($50)

"I've never been a huge eyeshadow girl, but I've started wearing it more often, especially when I'm out on dates or out to dinner with girlfriends. Makeup by Mario just released a new version of their uber-popular matte eyeshadow palette — except this one is all neutrals. These matte eyeshadows are perfect for everyday wear, as well as the fancier moments in life. Plus, there's never any fallout when I wear them, and my eye makeup always lasts until it's time to wash it off at night." — RR

Best Liquid Blush
sephora.com

Best Liquid Blush

GXVE DewyPlump ($26)

"My obsession with GXVE by Gwen Stefani is no secret — the brand's mascara is one of my all time favorites, and it's waterproof eyeliner is one of my must-have products for any makeup look. When I heard they were launching a new blush, I couldn't wait to get my hands on it. Dewyplump is a collagen-boosting cheek tint, and damn, it's good. It lasts all night long, has a glowy finish, and the pigment is perfection — natural, but bold at the same time." — RR

Best Contour Stick
sephora.com

Best Contour Stick

Ciele Sculpt & Protect Contour Stick ($34)

"The new Ciele Sculpt & Protect Contour Stick is my new all-time favorite way to add a subtle contour to my cheekbones. In a master class I just attended with Ciele cofounder and celebrity MUA Nikki DeRoest, she explained how she applies the bronzer on each part of the face. Cheeks: Use the brand's Complexion Brush to push the line of your bronzer in a stippling motion slightly up toward your temple. Jawline and forehead: Swipe the bronzer across the skin rather than push. She also recommended adding a swipe to the top of the eyes along the brow bone for an easy, put-together look." — AK

Best Eyeliner Stick
saksfifthavenue.com

Best Eyeliner Stick

Bobbi Brown Long-Wear Cream Eyeliner Stick ($34) 

"The Bobbi Brown eyeshadow sticks are my favorite thing to use in a pinch when I want a fun eye makeup look but am short on time (or traveling). Recently, the brand released an eyeliner version of the same sticks that come in five neutral colors: deep purple, gray, black, deep taupe, and dark brown. I'm already envisioning all of the smoky eye makeup looks I'll be able to create with these." — JH

Best Blush
violettefr.com

Best Blush

Violette_FR Bisou Blush in Mélanie ($35)

"OK, I never realized how much I needed a blush/brush combo until trying the Violette_FR Bisou Blush. Oh, what an innovation! The new shade, Melanie, is a dimensional coral — a super-springy blend of peach, apricot, and sheer pink. It's on the matte side, so I like to layer a more dewy highlighter on top of it for a look that gives the perfect summer flush." — AK

Best Lipstick
westman-atelier.com

Best Lipstick

Westman Atelier Lip Suede Matte Lipstick ($50)

"I'm not a huge lipstick person, but when I do wear it, I want it to be slightly matte — without sinking into my lip creases. Basically, it needs to stay super smooth and lightweight. The Westman Atelier Lip Suede Matte Lipstick hits the nail on the head. I'm in love with the shade Piqué, which is a perfect '90s pink taupe. These lippies come in the Westman Atelier sturdy (and chic) packaging; these tubes have already rolled off my vanity multiple times without any stick breakage." — AK

Best Lip Gloss
etienneortega.com

Best Lip Gloss

Ortega Liquid Icon Hyper Gloss ($18)

"Celebrity makeup artist Etienne Ortega recently launched his eponymous makeup brand, and I'm already obsessed with all of the products. While the lip liners are some of the most creamy I've ever tested, what really stopped me in my tracks was the Liquid Icon Hyper Gloss. Not only did it leave my lips looking shinier than ever, but they were hydrated as well. It definitely landed a permanent spot in my purse because I constantly find myself reaching for it whenever I want an ultra-glossy look." — RR

Best Hydrating Body Lotion
mybillie.com

Best Hydrating Body Lotion

Billie Bounce Body Lotion ($10)

"I've gotten really good at applying body lotion every day, right after the shower, but I have to admit: I still dread the activity sometimes. But having a nice body lotion helps. Right now, I'm loving the Billie Bounce Body Lotion. I love the formula — it's deeply hydrating with hyaluronic acid and peptides, and it rubs in easily — but I'm also so thankful that it comes in a pump bottle; it makes it so much easier to apply. The warm vanilla and cedar scent is also very comforting without being overpowering." — JH

Best Scented Body Lotion
walmart.com

Best Scented Body Lotion

Osāna Naturals Peppermint and Cucumber Body Lotion ($7)

"If you're looking for an Aesop alternative — because, let's be real, it's hard to justify spending $43 on hand soap — allow me to introduce you to Osāna Naturals. The brand has a similarly chic aesthetic that I immediately want in every bathroom without skimping on quality, only at a fraction of the cost. My personal favorite is the Osāna Naturals Peppermint and Cucumber Body Lotion, which is loaded with hydrating ingredients like shea butter and coconut oil, but most importantly (to me) smells like you just stepped foot into a fancy spa." — KC

Best Shave Oil
target.com

Best Shave Oil

Tree Hut Moroccan Rose Moisturizing Shave Oil ($10)

"I've been loving the Tree Hut Moroccan Rose Moisturizing Shave Oil. It's super hydrating and helps my razor glide smoothly over my skin. It contains a blend of shea butter, oat kernel, argan oil, rosehip oil, grapeseed oil, and sesame oil for a luxurious slip. And it gets bonus points for the light floral scent." — JH

Best Retinol Body Butter
amazon.com

Best Retinol Body Butter

Versed Press Restart Retinol Body Butter ($19)

"As far as skin-care ingredients go, I've got that Taylor Swift-and-Travis Kelce kind of love for retinol — I really can't get enough. I'd slather the stuff all over if it wouldn't cost me a fortune — and now, it actually won't: the Versed Press Restart Retinol Body Butter boasts the ingredient in cream form, so you can get those skin-smoothing benefits from the neck down, too. Inspired by the brand's bestselling face serum and eye balm, it features hydrators like cocoa butter and peptides to help offset any potential drying effects of the retinol." — KC

Best Exfoliating Body Wash
walmart.com

Best Exfoliating Body Wash

Dial Body Wash Exfoliating Cocoa Butter & Orange Extract ($4)

"I don't love my skin-care or makeup products to be heavily fragranced, but when it comes to body care, the more, the better. I want my shower to completely transport me to another place. The Dial Body Wash Exfoliating Cocoa Butter & Orange Extract does just that, with notes of creamy cocoa butter and bright orange. It's comforting and refreshing at the same time." — JH

Best Fragrance
sephora.com

Best Fragrance

By Rosie Jane Missy Eau de Parfum ($75)
"It's been 70 degrees and sunny in Los Angeles for the last week, and the By Rosie Jane Missy Eau de Parfum has really captured the mood. It's full summer in a bottle — with a huge hit of jasmine and coconut, it transports you directly to a sunshiny beach. It's sweet without being cloying or juvenile, which is the perfect combo for a summer signature fragrance." — AK

Best Gourmand Candle
Sephora

Best Gourmand Candle

Kacey Musgraves + Boy Smells Deeper Well Candle ($56)

"As a huge fan of Kacey Musgraves's first collaboration with Boy Smells, I had a feeling I was going to be equally into the second. The Deeper Well Candle is described as an earthy gourmand, which isn't a scent family I would typically go for, but it's executed perfectly. This candle has notes of oakmoss, raspberry, and sage, transporting you to the woods for an early-morning walk." — JH

"Kacey Musgraves has cemented herself as the candle queen with her new candle-meets-album collab. The Boy Smells x Kacey Musgraves Deeper Well Candle really does capture the essence of her new album of the same name. It's a sumptuous combo of oakmoss, raspberry, and sage — it's earthy but also super juicy. The only way I can think to describe it is soft and flowy and cozy." — AK

Best Woodsy Candle
pfcandleco.com

Best Woodsy Candle

P.F. Candle Co. Enoki Cedar Alchemy Candle ($24)

"Each time I've had friends over while burning the P.F. Candle Co. Enoki Cedar Candle, I've been inundated with, 'What is that?' or, 'This house smells so sexy' — and even the occasional attempted candle kidnapping. Maybe that's the effect of the Phytogaia, a technology that translates the benefits of phytoncides — molecules emitted by forest trees shown to positively affect mood and well-being — into fragrance. Maybe it's the power of sandalwood. Either way, it's a ridiculously good smelling candle." — AK

Best Fruity Candle
lelandfrancis.com

Best Fruity Candle

Leland Francis Pomelo Sensual Candle ($88)

"I'm such a sucker for a good-smelling candle, especially one as chic as the Leland Francis Pomelo Sensual Candle. Not only does it throw scent well, but the grapefruit and bergamot notes might be the best thing I've smelled all year. I also love that this product is made with 100 percent soy wax, because I know I'm getting a clean, long-lasting burn." — RR

Westman Atelier


Renee Rodriguez is a staff writer and social producer for POPSUGAR. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for POPSUGAR's TikTok and Instagram accounts.