It's Finally Here: Your First Look at Selena Gomez's Rare Beauty Makeup Collection

By Jessica Harrington

Updated on 9/3/2020 at 11:20 AM

Courtesy of Rare Beauty
Courtesy of Rare Beauty
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The moment we've all been waiting for since, well, February is finally here — we got a peek at the products in Selena Gomez's new cosmetics line, Rare Beauty. If you've been following along since the beginning, you know that Gomez has kept her cards close to her chest and disclosed very few details about her new line of products. In the months leading up to the official launch today at Sephora, all we knew is that Rare Beauty would include 48 shades of foundation and concealer and, judging by the selfies Gomez has shared, eyeliner and bold red lip. That was it — until now.

Now, after two years in the making, we finally have your first look at the products included in the Rare Beauty debut collection, which includes lipsticks, liquid blush, eyeliner, brow pencils, a diverse range of foundation and concealer shades, and more. All of the products are in minimalist packaging with "Rare Beauty" written in gold letters on the side.

Keep scrolling to learn more and shop the Rare Beauty makeup collection.

Rare Beauty Face Products
Courtesy of Rare Beauty

Rare Beauty Face Products

In the face category, Rare Beauty is launching the Liquid Touch Brightening Concealer ($19) in 48 shades, Liquid Touch Brightening Foundation ($29) in 48 shades, Positive Light Liquid Luminizer Highlight ($22) in eight shades, Always an Optimist Illuminating Primer ($26), Always an Optimist 4-in-1 Mist ($26), and Blot & Glow Touch-Up Kit ($26).

To help with application, you have the Liquid Touch Multi-Tasking Sponge ($14), Liquid Touch Foundation Brush ($28), and Liquid Touch Concealer Brush ($16).

Rare Beauty Lip Products
Courtesy of Rare Beauty

Rare Beauty Lip Products

In the lip category, Rare Beauty is launching the With Gratitude Dewy Lip Balm ($16) in eight shades and the Lip Soufflé Matte Lip Cream ($20) in 12 shades.

Rare Beauty Eye Products
Courtesy of Rare Beauty

Rare Beauty Eye Products

In the eye category, Rare Beauty is launching the Perfect Strokes Matte Liquid Liner ($19) in a matte black shade and the Brow Harmony Pencil & Gel ($22) in eight shades.

Rare Beauty Cheek Products
Courtesy of Rare Beauty

Rare Beauty Cheek Products

In the cheek category, Rare Beauty is launching the Soft Pinch Liquid Blush ($20) in eight shades, ranging from dewy to matte.

Courtesy of Rare Beauty