Image Source: Sephora [1]

Mark Oct. 17 in your calendar, because Sephora is finally launching in the UK. This is going to be the momentous day when the Feel Unique website will become Sephora.co.uk [2], after being acquired by Sephora a year ago. The website and newly launched app will be full of coveted products across makeup, skin care, hair care, and wellness — a true beauty paradise.

Expect viral new launches from Tarte Cosmetics, Skinfix, and Makeup by Mario [3] (yes, the man behind Kim Kardashian's iconic looks [4]), alongside current UK favorites like Fenty Beauty [5] and Pat McGrath Labs [6]. Plus, of course, the Sephora Collection. And take this as your official warning: there will be beauty Advent calendars [7] and gift sets available [8], too.

Image Source: Sephora [9]

While Sephora launches online in the UK this month, those iconic black-and-white stripes will be coming to London in spring 2023. The first UK-based store will include all the best brands, as well as in-person beauty expertise, with more stores planned nationwide.

The French brand has been a beacon of beauty prestige for 50 years, offering a paradise of cosmetics overseas. It did launch in the UK back in 2000 but disappeared five years later. Here's hoping this time around, it stays for good.