Welcome to Reporting For Beauty. In today's episode, presented by Ulta Beauty [1], Cynthia Alvarez [2] teaches Popsugar staff writer and social producer Renee Rodriguez [3] how to create perfect hydrated curls. It's all about the products: Alvarez uses Isima [4], the new hair-care line ignited by Shakira [5] and developed by experts. You'll learn Alvarez's complete process, from shampooing and conditioning to blow-drying and styling with Isima's Curls Don't Lie, a lightweight cream that nourishes, hydrates, and softens hair.
Products used:
Isima Riquísima Hydrating Shampoo [6] ($32)
Isima Suavísima Hydrating Conditioner [7] ($32)
Isima Curls Don't Lie Curl Perfector [8] ($32)
Isima Delicia Reparative Hair Oil [9] ($36)
Genevieve Farrell Roston [10] (she/her) is an award-winning filmmaker and the director of video at PS. She oversees the Webby-nominated PS Fit video series, which makes fitness fun and accessible. She has more than 10 years of experience in the entertainment industry. A certified personal trainer, she loves running, Pilates, and rest days. As a mom of two, she is an avid reviewer of children's gear and products.
Links:
[1] https://ulta.ztk5.net/c/1141873/164999/3037?u=https://www.ulta.com/&subId1=___psv__p_49452702__t_w__d_d_&subId3=product
[2] https://www.instagram.com/cynthiaglam/?hl=en
[3] https://www.popsugar.com/author/renee-rodriguez
[4] http://celebrity.onsugar.com/shakira-curly-line-isima-ulta-beauty-49448099
[5] https://www.popsugar.com/Shakira
[6] https://ulta.ztk5.net/c/1141873/164999/3037?u=https://www.ulta.com/p/riquisima-hydrating-shampoo-pimprod2052419?sku=2635663&subId1=___psv__p_49452702__t_w__d_d_&subId3=product
[7] https://ulta.ztk5.net/c/1141873/164999/3037?u=https://www.ulta.com/p/suavisima-hydrating-conditioner-pimprod2052421?sku=2635671&subId1=___psv__p_49452702__t_w__d_d_&subId3=product
[8] https://ulta.ztk5.net/c/1141873/164999/3037?u=https://www.ulta.com/p/curls-dont-lie-curl-perfecting-cream-pimprod2052423?sku=2635666&subId1=___psv__p_49452702__t_w__d_d_&subId3=product
[9] https://ulta.ztk5.net/c/1141873/164999/3037?u=https://www.ulta.com/p/delicia-reparative-hair-oil-pimprod2052424?sku=2635667&subId1=___psv__p_49452702__t_w__d_d_&subId3=product
[10] https://www.popsugar.com/profile/Genevieve-Farrell