I haven't kept up with Hulu's "The Kardashians," but I have certainly stayed up to speed on the family's ever-growing product empire [1]. As I type, I'm wearing a full Skims cozy sweatsuit, and the Skims robe in the exact same fluffy fabric is hanging in my closet. No shame.

So when I got an offer to test Kim Kardashian [2]'s latest business venture — a take two on the now-defunct KKW Beauty, rebranded as Skkn by Kim [3] — I confirmed at warp speed. It was only when the goods were already in the mail that I realized I'd signed myself up to test a matte lipstick. I'm solidly in my 30s and live with a toddler, which means I've become a tinted-lip-balms-only [4] kind of gal, sticking to formulas I can easily apply on the go with no reapplication or double glossing [5] necessary. But in Kim's product ventures I trust, so I decided to commit to trying out the nude-lipstick queen's latest take on the matte look.

Whether you're a devotee of the Kardashian-Jenner industrial complex or just intrigued by a new matte lipstick on the market, here are my honest takeaways on Skkn by Kim's Soft Matte Lip Color [6] ($32) and Lip Liner [7] ($22) to help you decide for yourself.

About the Soft Matte Lip Color

• The finish is very full-coverage and totally matte. Like, not even a hint of shine.
• It's formulated with elastomer gel, which is used to create a velvety feel that sits on top of your lips. It's comfy!
• So far, the color options include 10 nude shades.

What I Like About the Soft Matte Lip Color

Skkn by Kim's take on matte lipstick is surprisingly featherweight. I quickly forgot I was wearing it, even while talking and chugging coffee through a packed morning schedule. I did need a little touch-up after a greasy lunch to fix some color loss, but that's par for the course when wearing lipstick through a meal. That is, unless you're Taylor Swift, whose red lip I'm convinced could outlast an asteroid [8].

Pairing the Soft Matte Lip Color with the brand's Lip Liner was my preferred look. Though I've never been a lip-pencil person, this one glides on and blends easily; no pencil-on-paper feeling. It added dimension to my lips and created a grippy base for the lipstick to adhere to. Win, win. (Pro tip with the lip liner: keep a sharpener handy. The buttery-smooth formula means the point dulls fast!)

What to Consider Before Trying the Soft Matte Lip Color

Much like her famously near-empty house, Skkn by Kim is committed (. . . kommitted) to a minimalist vibe. As of this writing, there are 10 shades of the Soft Matte Lip Color available, and they're all nude. If you're looking for a punchy red lip [9], you won't find it here. At least not yet.

Also, $33 is a relatively standard price tag for luxury lipsticks, but that usually entails some luxe-feeling packaging to go along with it. (See: the Pat McGrath Labs [10] iconic gold-lipped tube.) My Skkn by Kim products arrived in simple taupe tubes. I prefer minimal (and ideally refillable!) packaging anyway, but fair warning: if you want $33 to buy you memorable packaging, this isn't likely to deliver.

Where Is the Soft Matte Lip Color Available?

Ever the savvy businesswoman, all Skkn by Kim [11] is only available for purchase directly through the brand's website.

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