Are You a Beauty and Fitness Junkie? You'll Be Obsessed With Tarte's Athleisure Line
No, you're not just imagining things. Suddenly, it's incredibly cool to be sporty. Fitness has been, is, and will always be important, but it's only in recent years that working out has become a "chic" or "trendy" thing to do. Factors like the body positivity movement, boutique workout studios, and celebrities openly sharing their gym routines likely have contributed to this, but it seems the strongest reason that fitness has become fashionable is lust-worthy activewear and athleisure outfits.
Our own Assistant Fitness Editor Dominique Astorino shared that the outfits were how she got into working out. "When I was younger, I didn't see exercising as ladylike, and I considered myself to be to a total 'girl's girl,'" she admitted. "My access point to fitness was cute activewear. Once I realized how good one's butt can look in yoga pants, it was all downhill." She went on, "Now, activewear has taken over my wardrobe, workouts are trendier than ever, and I've found something that makes me feel good."
Cult brand Tarte is applying that feel-good philosophy to a new category in the beauty landscape: athleisure. "We like to think of it as the yoga pants of skin care," Maureen Kelly, the brand's CEO and founder, told POPSUGAR over email. "Do you know the feeling you get when you slip into a pair of great yoga pants? You have this quiet confidence — you know you look good and pulled together when you run out of the house. It's totally effortless and comfortable, but still cool."
The Tarte collection (which will be available Dec. 4 on tartecosmetics.com, then on Dec. 20 on sephora.com) is genius. If you're familiar with the brand, you know that it already incorporates naturally derived ingredients that are cruelty-free, vegan, and, above all, healthy for your skin into every product.
"This was just such a natural progression for Tarte," said Kelly. "Skin care can be so serious — we think it should be fun! But, of course, it also needs to work." The formulas have been clinically and consumer tested to be hypoallergenic as well as long-wearing or sweatproof.
Tinted moisturizers with SPF, an illuminating moisturizer, and an on-the-go mattifying compact are just a few of the skin formulas in the launch, but you'll also find an incredible sweatproof mascara. Though some may question the point of wearing makeup to the gym, many beauty-lovers won't. After all, if it makes you look good, makes you feel good, and is actually good for you, then what's the harm in it?
"I read somewhere recently that sporty is the new sexy," remarked Kelly. "And that's so true. This fresh-face, no-makeup, woke-up like-this, effortless look is so powerful. It's also how women really live." She added, "They don't just go out to events and parties and need looks that bring them there. They go to the gym. They go do errands. If they're like me, they go out for multiple lattes. It's about getting real — it's the look that you feel comfortable putting on so you feel 100 percent confident in all of these real-life moments."
While it's the world's first-ever athleisure-specific beauty launch, it won't be Tarte's last. "We definitely have more ideas up our sleeve," said Kelly, teasing "maybe Summertime" as a potential season for an extension of the range. (Keep an eye on the brand's Snapchat for possible sneak peeks!) For now, though, read on to see everything in the initial collection.
Tarte Lifted Sweatproof Mascara
This brown-black formula coats, lengthens, and defines every lash without clumping or smudging during even strenuous sweat sessions. "It will prevent the dreaded post-workout 'raccoon eyes,'" said Kelly. Read our review of Lifted mascara here.
Tarte Lifted Sweatproof Mascara ($21)
Tarte Blot Party On-the-Go Mattifiers
Tucked inside a punchy patent neon-pink compact are tiny blotting papers, mattifying powder, and a brush to cut back on post-workout oil slicks.
Tarte Blot Party On-the-Go Mattifiers ($34)
Tarte Brighter Days Highlighting Moisturizer
This generously sized tube is filled with an intensely luminous (not glittery) strobing cream. "It gives you this even-toned radiance and all over glow," said Kelly. Use it to enhance your exercise-induced radiance or mix it into your tinted moisturizer for a brightening boost.
Tarte Brighter Days Highlighting Moisturizer ($32)
Tarteguard SPF 20 Tinted Moisturizer in Light
This sheer formula feels weightless on skin — ideal when you're sweating your way through Pilates — and offers a dose of sun protection for those outside workouts, too. It's also full of powerhouse ingredients like hyaluronic acid, apple extract, and antioxidants.
Tarteguard SPF 20 Tinted Moisturizer in Light ($36)
Tarteguard SPF 20 Tinted Moisturizer in Light/Medium
Tarteguard SPF 20 Tinted Moisturizer in Light/Medium ($36)
Tarteguard SPF 20 Tinted Moisturizer in Medium
Tarteguard SPF 20 Tinted Moisturizer in Medium ($36)
Tarte Pearly Girl Vegan Teeth Whitening Pen
Tarte is producing a vegan teeth whitener, which will brighten up your smile in lieu of a lip color. It removes surface stains instantly, and you can safely use it four times a day, making it a must for those obsessed with gleaming teeth.
Tarte Pearly Girl Vegan Teeth Whitening Pen ($22)
Tarte Super Size Rainforest of the Sea Deep Dive Cleansing Gel
Though the formula may not be new, fans of this product will be delighted to snag this cleanser in a jumbo size. The face wash cuts through grime, sweat, and even waterproof makeup to leave skin feeling squeaky clean, but not stripped. It contains lavender oil to soothe stressed complexions.
Tarte Super Size Rainforest of the Sea Deep Dive Cleansing Gel ($36)
Tarte Gym Bag Grabs Athleisure Essentials
In addition to a full-size Lifted mascara, you'll snag a mini tube of Brighter Days, a tinted lip balm, and a packet of waterproof eye makeup remover wipes.
Tarte Gym Bag Grabs Athleisure Essentials ($29)
Hydration Vacation Skincare Travel Set
Travel-size cleansing gel, face mist, moisturizer, and a set of eye gels quench parched skin on the go.
Hydration Vacation Skincare Travel Set ($29)