16 Top-Rated Makeup Products at Urban Outfitters

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Urban Outfitters has the trendiest fashion and even furniture and home-decor picks. It also has a wonderful selection of makeup from both indie and beloved brands. If you're in the market for some new makeup, we curated our favorite products that are the top-rated picks at Urban Outfitters.

If you want that soap-brow look, we found a few products that'll give you a fuller, naturally lifted brow. If you want to try your hand at "Euphoria"-inspired makeup, we found the coolest face gems, a colorful eyeshadow palette, and an eyeliner that lets you create the sharpest wing. From TikTok favorites to innovative and unique products, these makeup products are fan favorites. Shop our top picks ahead!

Additional reporting by Macy Cate Williams

For Lengthened Lashes: Soshe Beauty G.L.A.M Refillable Mascara
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For Lengthened Lashes: Soshe Beauty G.L.A.M Refillable Mascara

The Soshe Beauty G.L.A.M Refillable Mascara ($29) will lengthen and separate for fluttery, long lashes. It has a conical tapered bristle brush that lets you reach every lash from the inner corner to the outer corner. The formula is water resistant as well as clump-free and flake-free.

For Filled-In Brows: Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer
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For Filled-In Brows: Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer

If you're in the market for a brow pencil that will look more natural, the Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer ($24) is a beloved find. It has a fine tip that will let you mimic hair-like strokes. It's a twist-up pencil, so you don't need a sharpener. It also has a spoolie on the other end so you can properly blend and comb out your brows. The waterproof formula has up to 12 hours of wear. It comes in 10 shades, so you can find your perfect match.

A Staple Eyeshadow Palette: Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette
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A Staple Eyeshadow Palette: Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette

From everyday looks to something glamorous and romantic, the Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette ($45) is a staple eyeshadow palette and a fan favorite. It has an array of mattes and shimmers that are warm-toned neutrals, golds, pinks, and reds. Each shadow is pigmented, so a little goes a long way. The shadows are blendable as well for a seamless look.

A Lip Stain: The Crème Shop BT21 Universal Lip Tint
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A Lip Stain: The Crème Shop BT21 Universal Lip Tint

This The Crème Shop BT21 Universal Lip Tint ($12) is a weightless lip stain that will hydrate your lips and give them a flush of color. The long-wearing formula lets you build up the color to your preference. It comes in a variety of red, pink, and coral shades.

A Multifunctional Stick: Evio Beauty Velvet Color Stick
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A Multifunctional Stick: Evio Beauty Velvet Color Stick

The Evio Beauty Velvet Color Stick ($24) lets you add a flush of color to your eyes, lips, and cheeks. It's a hydrating formula that gives a dewy finish. It's buildable and blendable for a natural look. It comes in four colors: a muted pink, two neutrals, and a coral.

A Colorful Eyeshadow Palette: Chaotic Cosmetics Brain Washed Eyeshadow Palette
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A Colorful Eyeshadow Palette: Chaotic Cosmetics Brain Washed Eyeshadow Palette

If you like to get creative with color and shimmer, you need the Chaotic Cosmetics Brain Washed Eyeshadow Palette ($48) in your arsenal. It contains 10 bold and pigmented mattes that blend and add a pop of color. It also has six duo-chrome shadows that are best applied with your fingers for a sharp, metallic contrast.

For a Sharp Wing: Meloway Makeup Your Way Eyeliner + Remover Pen
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For a Sharp Wing: Meloway Makeup Your Way Eyeliner + Remover Pen

If you're someone who needs the sharpest wing, the Meloway Makeup Your Way Eyeliner + Remover Pen ($22) will help you achieve the bold look. It has a pigmented black liquid liner with a precise sharp felt tip on one side that is waterproof. The other side has a makeup-remover pen with a chiseled tip so you can remove mistakes with ease and get a precise line.

A Bestselling Makeup Sponge: Beautyblender Bio Pure Makeup Sponge
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A Bestselling Makeup Sponge: Beautyblender Bio Pure Makeup Sponge

The Beautyblender Bio Pure Makeup Sponge ($20) has the same softness and bounce as the original Beautyblender. However, it's made with 60 percent sugarcane, a plant-based renewable material. It's perfect for blending cream and liquid product and packing and setting powder product.

A High-Shine Lip Gloss: Gourmand Le Gloss Superfruit Lip Gloss
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A High-Shine Lip Gloss: Gourmand Le Gloss Superfruit Lip Gloss

Hydrate your lips with a burst of flavor with the Gourmand Le Gloss Superfruit Lip Gloss ($8). It's a high-shine sheer lip gloss that comes in four flavors and colors. The Lait de Coco is clear with notes of bergamot, vanilla praline, and creamy coconut. The Fruit du Dragon is hot pink with a tropical dragon-fruit scent. The Miel Bébé is a shimmery champagne gold shade with a sweet flavor of honey and sugary praline. Sativa Rose is a muted pink rosy tone that smells like roses.

For Curly Lashes: J.Cat Beauty Curl + Lift-Up Eyelash Comb Curler
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For Curly Lashes: J.Cat Beauty Curl + Lift-Up Eyelash Comb Curler

Curl your lashes with the J.Cat Beauty Curl + Lift-Up Eyelash Comb Curler ($4). It has a comb attachment that separates and lifts the lashes for better mascara application.

For Lifted Brows: Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
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For Lifted Brows: Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel

Get the soap-brow look with this Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel ($24). It'll give you that natural, boy-brow look. It comes in a variety of shades that'll temporarily tint your brows for a fuller look. It even has tiny microfiber hairs. It's long-wearing and buildable.

For Freckles: Lime Crime Freckle Pen
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For Freckles: Lime Crime Freckle Pen

The Lime Crime Freckle Pen ($18) lets you draw on your own freckles for that sun-kissed, flirty look. It's lightweight and buildable with a felt-tip applicator. It comes in brown and purple.

For a "Euphoria" Look: UO Easy Peasy Face Gems
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For a "Euphoria" Look: UO Easy Peasy Face Gems

The UO Easy Peasy Face Gems ($6) are stunning gemstones you can use to top off any eye look. They're perfect for those "Euphoria"-inspired looks.

For Fuller Brows: Kosas Air Brow Tinted Volumizing Treatment Gel
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For Fuller Brows: Kosas Air Brow Tinted Volumizing Treatment Gel

Set your brows in place with the Kosas Air Brow Tinted Volumizing Treatment Gel ($22) that will make them look fuller as well. It will hold your brows in place while adding subtle color for fullness and a natural look. It comes in three colors.

A Sheer Tint Stick: The Crème Shop BT21 Lip + Cheek Chic Stick
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A Sheer Tint Stick: The Crème Shop BT21 Lip + Cheek Chic Stick

From the lips to the cheeks, add a flush of color and moisture with this The Crème Shop BT21 Lip + Cheek Chic Stick ($12). It's a buildable formula that easily melts into the skin for a natural, dewy look. It comes in a variety of colors including reds, pinks, and corals.

For Long, Voluminous Lashes: Benefit Cosmetics They're Real! Lengthening Mascara
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For Long, Voluminous Lashes: Benefit Cosmetics They're Real! Lengthening Mascara

Lift and lengthen for a fluttery, voluminous look with the bestselling Benefit Cosmetics They're Real! Lengthening Mascara ($27). It's a long-wearing formula that doesn't smudge. Plus, the silicone bristle brush combs through and separates each and every lash.