Whether you're in need of a beauty refresh for fall or you're a self-proclaimed beauty girl, Ulta's 21 Days of Beauty Sale [1] is in full swing — and yes, it's packed with incredible deals. You can score up to 50 percent off viral beauty products until September 17. These steals change daily and weekly, so it's best to monitor the site to find what best suits you. To help you navigate such a crazy shopping time, we've gathered our favorite products that have been, are, and will be featured in the sale. Whether you're low on your favorite products, looking to try something new, or need some serious retail therapy, this is the sale to shop.
There's a wide variety of product options, including fragrance, makeup, skin-care items, hair tools [2], and hair-care products, some of which happen to be editor favorites. You'll find names like First Aid Beauty, Kopari, Tarte, and Medicube included, and designer brands like Marc Jacobs joining the conversation in days to come. Consider this your perfect excuse to splurge on that viral perfume you've been eyeing. And for the practical shoppers, simply restock your go-to face mask [3], favorite perfume [4], or shampoo and conditioner. Keep reading to get the scoop on some of our favorite beauty products that are on sale while supplies last.
The Best Deals From Ulta's 21 Days of Beauty Sale
- For frizz-free styling: [5] Color Wow Dream Coat Supernatural Spray [6] at $7, originally $14
- For the K-beauty lover [7]: Medicube PDRN Pink Collagen Capsule Cream [8] at $11, originally $22
- A dry hair savior [9]: Coco & Eve Like A Virgin Super Hydrating Cream Conditioner [10] at $13, originally $25
- For super juicy, plump lips: [11] Tarte Maracuja Vegan Juicy Lip Balm [12] at $14 originally $27
- The ultimate cheek product [13]: Rare Beauty Soft Pinch Luminous Blush [14] at $14, originally $27
- A non-porous gua sha tool: [15] Sacheu Stainless Steel Non-Porous Gua Sha [16] at $19, originally $38
- Glow drops that double as SPF [17]: Kopari Beauty Sun Veil Illuminating Elixir Face Sunscreen SPF 38 [18] at $19, originally $38
- A sensitive must have [19]: First Aid Beauty Ultra Repair Hydrating Pillow Pads [20] at $20, originally $39
- An editor-loved natural foundation [21]: Charlotte Tilbury Beautiful Skin Foundation [22] at $26, originally $52
- A scent that adapts to your skin [23]: Snif Me Eau de Toilette [24] at $34, originally $68
- Luxury fragrance for less [25]: Marc Jacobs Daisy Wild Eau so Intense Eau de Parfum [26] at $49, originally $98
- A powerful hair tool for half off [27]: GHD Original Styler 1" Flat Iron [28] at $120, originally $239
Color Wow Dream Coat Supernatural Spray [29] ($7, originally $14)
There is a reason why this product is so loved by editors, celebrity hairstylists, and beauty enthusiasts alike. It is one of the best formulas for protecting your hair from humidity and frizz and has long been an industry secret to achieving that ultra-silky, smooth style. Just take it from our editor's Color Wow Dream Coat review [30].
Editor Quote: "I initially tried the Color Wow Dream Coat Supernatural Spray while getting ready for an outdoor graduation party, and it had just rained. Luckily for me, my hair stayed sleek and smooth the whole night. In fact, my hair pretty much looked like I had just styled it. However, I wanted to put this to the ultimate test, handling the humidity and the heat of Miami, and it passed with flying colors." — Anvita Reddy, former assistant shopping editor
Medicube PDRN Pink Collagen Capsule Cream [31] ($11, originally $22)
This is not your average moisturizer. The clear gel base is full of PDRN capsules that are meant to burst upon application and maximize their ability to promote collagen production, tackle dark spots, and support your skin barrier. The best part? It leaves behind a glassy skin finish.
Coco & Eve Like A Virgin Super Hydrating Cream Conditioner [32] ($13, originally $25)
Dry hair is no match for luxe coconut conditioner. Through ingredients like avocado oil and hyaluronic acid, your hair is bound to be its most strengthened, healthy, and soft. Make sure to let the formula sit for a few minutes before rinsing for maximum benefits.
Tarte Maracuja Vegan Juicy Lip Balm [33] ($14, originally $27)
This lip balm is everything you need for juicy lips in a single swipe. The hero ingredient is maracuja, which makes your lips feel just as good as they look. Delivering 12 hours of hydration and the perfect subtle tint, this is the ultimate multipurpose lip product that leaves behind a high gloss finish.
Rare Beauty Soft Pinch Luminous Blush [34] ($14, originally $27)
This product is an essential part of a minimalist's makeup routine. Combining the rosy tint of blush with the glow power of a highlighter, this hybrid formula adds just the right amount of dimension to your beauty look in just one sweep. Choose from six different shades to find your perfect match.
Sacheu Stainless Steel Non-Porous Gua Sha [35] ($19, originally $38)
If you thought gua shas weren't worth the hype, you haven't tried this one from Sacheu. Made with nonporous stainless steel, it prevents bacteria build-up that can transfer to your skin, unlike other quartz and rose gua shas on the market. It even drains lymph nodes in the face, giving you the most natural-looking contour.
Kopari Beauty Sun Veil Illuminating Elixir Face Sunscreen SPF 38 [36] ($19, originally $38)
If fitting sunscreen into your routine is a struggle, this dewy formula might be the out-of-the-box solution you've been looking for. Use these illuminating face drops as the last part of your skin-care routine to get all the necessary protection from UV rays with a golden, radiant finish. Just be sure to let them settle for at least 30 seconds before applying makeup.
First Aid Beauty Ultra Repair Hydrating Pillow Pads [37] ($20, originally $39)
Sensitive skin needs all the TLC it can get, and these pillow pads were designed to help with just that. Packed with soothing ingredients like colloidal oatmeal, ceramides, cica, and ceramides, this powerhouse formula calms irritation and supports your skin barrier. As someone with reactive and eczema-prone skin, these pads are a total game-changer in my routine.
Charlotte Tilbury Beautiful Skin Foundation [38] ($26, originally $52)
Looking for a your-skin-but-better foundation finish? This formula is packed with skin-care ingredients and melts into a natural dewy finish. The medium coverage is super buildable and is a great option for those who want a more lightweight complexion product. Read more in our editor's full Charlotte Tilbury Beautiful Skin Foundation review [39].
Editor Quote: "My favorite thing about this foundation was that it left my skin looking hydrated and glowy without looking greasy. I also loved that the formula was buildable because I'm not a huge fan of heavy coverage when it comes to base makeup. The bottom line? This product is a great option for those with dry skin or combo skin, and especially for those looking to brighten up their complexion." — Renee Rodriguez, beauty senior staff writer and social producer
Snif Me Eau de Toilette [40] ($34, originally $68)
All fragrance smells slightly different from person to person, but this innovative scent was designed to adapt to your unique skin chemistry. Starting with notes of plum, peach, and white moss, the aroma settles into orris, sandalwood, and musks for a layered yet unique finish.
Marc Jacobs Daisy Wild Eau so Intense Eau de Parfum [41] ($49, originally $98)
Finding a signature scent is always exciting, but if that perfume also doubles as a decor piece, it makes the whole experience more fun. If you are looking to add a bit of brightness to your fragrance wardrobe, this Marc Jacobs scent is like sunshine in a bottle. Notes of sandalwood, banana blossom, jasmine, and amber come together in a vibrant floral scent that is nothing short of captivating.
GHD Original Styler 1" Flat Iron [42] ($120, originally $239)
Buying luxury hair tools on sale is the ultimate beauty hack. Considered one of the best straighteners on the market, this one-inch flat iron heats up in 30 seconds to create any style of your choosing from soft waves to curls. At 50 percent off, this is by far one of the top deals to snag during this Ulta event.
— Additional reporting by Renee Rodriguez, Naomi Parris, Angela Elias, and Adelaide Giesey
Jessica Harrington [43] (she/her) is the Section Lead of Beauty at Popsugar, where she oversees all vertical coverage across the website, social media, and newsletter. With over nine years of industry experience, she has interviewed numerous celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com [44], Skincare.com [45], and The Zoe Report. She's based in New York City and has a degree in journalism from Hofstra University. Outside of work, she enjoys reading, traveling with her husband, thrifting, and cooking.
Renee Rodriguez [46] (she/her) is a senior staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for PS's TikTok and Instagram accounts.
Naomi Parris [47] is a former assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.
Angela Elias [48] (she/her) is a former contributing editor for PS Shopping, where she reviewed everything from beauty products to kitchen gadgets, curated can't-miss sales, and created "best of" shopping roundups. Previously, she led the relaunch of Popsugar's Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.
Adelaide Giesey [49] (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle.