This Is Not a Drill! New Urban Decay Naked Palette With 12 Matte Shades Is Coming

On Sunday, August 14, Urban Decay posted a photo on Instagram featuring a woman with rose gold hair and a stunning, sandy-hued smoky eye. The caption read: "You asked for it..."

UD's founder Wende Zomnir wrote the first two comments, explaining the mystery post. She said, "The ultimate range of matte neutrals. Done the Naked way. 12 all new exclusive shades of eye shadow." Yes, this is real: there is a brand-new Urban Decay Naked Palette, and it's coming soon!

Come September 18, UD will release the Naked Ultimate Basics Palette ($55, at, featuring 12 new eye shadows. All of the shades are matte (a big trend for Fall), except for one demi-matte, because strobing! The formula and texture are meant to be buttery and blend easily. Each one is exclusive in the luxe, gold, square package. This is a unique shape for the Naked family, which typically comes in rectangular palettes. It also contains a mirror and the dual-ended blending-and-smudger brush so you can get that true smoke effect.

According to the press release, "Wende can't get enough of Extra Bitter (a beautiful burnt orange that's destined for cult status) and Lethal (a unique reddish brown)." We're pumped to try Instinct (a medium-taupe matte), which looks like the ideal neutral '90s mauve hue to complement the Kylie Lip Kit look. Pre-Game (a pale yellow matte) and Magnet (a smoky gray matte) look like fresh, fun colors to get creative with.

While you have to wait almost a month (ugh!) to get your hands on this piece of heaven, you can see a first look at each shade and the packaging here.