Initially you might think eco-friendly clothing is more expensive, but LearnVest shares how this might not be the case — you might just be looking in the wrong place.
When we first heard that buying eco-friendly and ethical clothing could save us money, we were dubious.
It's not that we don't want to buy conscious clothing. (In fact, we made a whole chart to help you find guilt-free fashion.)
We know it's important, as the fashion industry is responsible for some serious pollution around the world* (in fact, we've listed a few recent incidents below). But despite our good intentions, eco-friendly clothing just sounds more expensive than "regular" clothes, at best, and out of the reach of anyone on a budget, at worst.
After all, organic cotton is pricier than conventional. Fair trade by definition means you're paying higher wages to workers. And ethics are great, but as far as we're concerned, a $220 butterfly shirt isn't gonna fly, even if it does benefit monarchs in Mexico.
Well, when we came to the conclusion that eco-friendly fashion has to be pricier, it seems we may have been looking in the wrong places — sort of like complaining about the high price of wedge sneakers after wandering out of Marc Jacobs.
Read on for more.
You're skeptical, of course. We'll explain.
Green Fashion For the Masses
Unlike the many edgy and expensive green boutiques peppering the web, Fashioning Change aggregates a vast stock of conscious clothing and accessories that are down-to-earth, wearable, and fit neatly in almost any Fall budget.
And no, it isn't all yoga clothes.
You can shop by cause (women's issues or environment, for example), personality ("I consider myself a January Jones type of gal"), or style (what could I find here that would fit in at Zara?). Each of the 22,000 products on the site is carefully vetted and comes with deets on the fabric, dyes, and where it was made and by whom.
For example, this shirred tunic dress ($38) is made of organic fabric in a fair-trade workshop in Uganda.
Save Money, Earn Karma
Shoppers often buy from mainstream brands because they think that authentic socially responsible alternatives are more expensive, says Fashioning Change Founder and CEO Adriana Herrera. So she decided to run the numbers and find out once and for all.
Fashioning Change chose 133 items off its website and compared them to almost-identical pieces by brands like Guess, Nike, and Urban Outfitters. The surprising result? The ethical alternative came in at a 27-percent discount compared to traditional clothing and accessories.
There's even a label called Modrobes out of Canada that makes fierce-looking and conscious workout clothes for the exact same price as Nike. Score!
How Is This Possible?
We grilled Herrera to find out how a small eco-friendly brand like Reuss — which pays a fair wage to workers and uses low-impact dyes — could beat Diesel on prices.
She put it bluntly: Consumers are getting ripped off because companies often aren't paying their garment workers living wages and yet charge a ton for clothes. "It costs very little to make those jeans, but a price tag of over $100 gets slapped on them," she explains. In short, more money for brands, and deplorable wages for workers.
There are also cost savings from working in a more earth-friendly way. Conventionally, when clothing is cut, there are piles of scraps left over, up to 15 percent of the fabric. The alternative, zero-waste fashion, uses patterns that fit together like a jigsaw puzzle. Eco-friendly brands also make use of unwanted materials like plastic bottles or old jeans. Plus, if you're fashioning your dresses right in LA, you do pay more in wages . . . but you also pay less in shipping.
Is an All-Green Wardrobe Possible?
Fashioning Change presents a great step toward taking the perceived elitism out of eco-friendly fashion, but the industry still has a long way to go.
You won't find the breadth of styles or brands on Fashioning Change that you will at Macy's, and not everything is affordable. And if you love some brands for the brand, you may find it a stretch to compare these biodegradable sandals to Tory Burch flip-flops, complete with the recognizable Burch medallion.
Finally, you can find better eco-deals for mid-level fashion compared to standard stores, but you won't find ethical shirts for a couple bucks like you would at Forever21. Ever. It's just not possible to offer that kind of price without ripping off designers and paying next-to-nothing wages.
Given these lingering hangups, we know it wouldn't be easy to give up your Urban Outfitters or Victoria's Secret addiction altogether. But at least now you know it's possible to snag a cute eco-friendly dress or two and save money while you're at it.
Win-win situations — we love 'em.
*Want proof? The Chinese textile industry produces 3 billion tons of soot per year, according to the NRDC. Just last month, a garment factory fire killed 289 workers in Pakistan as chemicals and piles of clothing caught fire. You can tell by the rivers in China what the trendy colors of the season are, as toxic teal or pink dye is dumped directly into the water.
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