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Brilliant or Baffling: Man Sells Tattoos as Ad Space on Leg

People do some crazy and creative things for cash, and New Zealander James Stewart has taken advertising to new extremes. He's offering tattoos for NZ$500 per square centimeter; sponsors will choose artwork from the art community website to serve as inspiration for the tattoos, and for each design used he'll pay the artist NZ$1,000.

His goal is to raise NZ$1 million (£384,000), donate NZ$50,000 to ArtKlick and NZ$50,000 to charity, and use the rest to start two new businesses.


Join The Conversation
JimmyJames JimmyJames 9 years
Hi Savvy Sugar community, don't want to spam you but this is the latest developments - got some great sponsors and auctioning off the first tattoo on and eBay :) Thought you might be interested :) Great site, design and community, Best, James PS Please remove this if you think it's Spammy McSpammerson!
JimmyJames JimmyJames 9 years
Gotta be down for the cause (New Zealand art). I think working for 20 years on $50,000 salary is a far crazier way to earn $1,000,000 :)
gigill gigill 9 years
Oh the crazy things people to do earn/raise money.
pink_magnetism pink_magnetism 9 years
Didn't someone do this before?
JimmyJames JimmyJames 9 years
Hey guys, thanks for the interest and comments - it's cool to see what people think. Just to let you know, this is more of a stunt to promote New Zealand art to the world than me making money - I am going to give a lot of it away anyway. I couldn't think of a cooler tattoo than a collage of New Zealand artwork - so why not switch the traditional paying for advertising on its head and get paid to advertise?! I had been reading a lot of guerrilla marketing blogs and the idea just popped into my head when I was half asleep last Saturday morning - did the press release on Wednesday and got international coverage by Friday! I am new to business and marketing - more of an ideas man, so any feedback is greatly appreciated, thanks for your comments and the article :) Best regards, James Stewart / The Million Dollar Leg Guy Ps subscribe to the blog at for daily updates - I got some crazy stunts planned for this week.
ninjastarlett ninjastarlett 9 years
I honestly don't know if that is brilliant or baffling.
AmberHoney AmberHoney 9 years
I believe Lays did this many years ago before the I Gotta Have A Tattoo fad came around. Not brilliant unless it removable, but then it's not a tattoo. No thank you.
TheEnchantedOne TheEnchantedOne 9 years
He wants money to start up his own business, but really with people selling their kidneys and their blood, this isn't that surprising.
foxie foxie 9 years
Cool. Easy money- good for him!
Meike Meike 9 years
Heh, baffling. It's definitely not as intuitive as pixel advertisement some years ago. What's he going to do in the winter months? For $500, if I were to buy ad space, my ad on that leg better be exposed at all times he's outside.
LilGlamDiva LilGlamDiva 9 years
or he could just.... get a job.....
jennjennnbubba jennjennnbubba 9 years
I agree w/ carhorns...
Frank-y-Ava Frank-y-Ava 9 years
It comes off right, like a temporary tattoo??
carhornsinapril carhornsinapril 9 years
i think it's equal parts brilliant and baffling. :)
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