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Employees Get Company Logo Tattoo

Employees Get Company Logo Tattooed On

We're excited to present this post from our partners over at Yahoo! Shine:

Real estate agents at a New York-based broker are showing their company pride — and getting an extra 15 percent in commission — by having their company's logo tattooed onto their bodies.

Thirty-seven men and women at Rapid Realty have gotten the green-and-black "Double R" tattoos so far, the company's CEO and founder, Anthony Lolli, told Inman News.

Related: Celebrity Tattoos Gone Wrong

"They wear it like a badge of honor," said Lolli, who is also a real estate agent in their South Park Slope office. "They get a lot of respect from the other agents with the amount of commitment that they have."


There are other benefits as well: "Talk about marketing — they're walking billboards!" he tweeted.

Learn more about this interesting story after the jump.

On Facebook, Rapid Realty has a photo album filled with pictures of their "brand ambassadors" getting inked. The designs range from tiny ankle tattoos and behind-the-ear ink to body art that blends in with existing sleeves and bold logos on biceps.

The trend started when one agent got a tattoo of the company's logo after a client, who happened to be a tattoo artist, mentioned the idea.

"I said, 'Man, I don't know how to thank you,'" Lolli remembered.

He decided to show his appreciation by upping his employee's commission from 25 to 40 percent — he calls it "platinum status" — and then offered the same deal to all of his other agents. So far, 37 of his 700-plus rental agents have taken him up on it. The marketing tactic made them the winners of the Inman News' Twitter contest, #madREskillz.

Rapid Realty, which offers no-fee apartment rentals in New York, has 61 offices throughout the city. Customers "love the fact that there's someone who's 100 percent dedicated to the business," Lolli says.

— Lylah M. Alphonse

Elsewhere on Shine:
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