Skip Nav
Christy Turlington
Christy Turlington Burns Is Here to Make Childbirth Safe For Every Mother, Everywhere
Power Your Happy Q & A
Lauren Bush Lauren Reminds Us Our "Perfect Plan" Can Change
Career
6 Ways You Can Get Your Coworkers to Like You

Employees Get Company Logo Tattoo

Employees Get Company Logo Tattooed On

We're excited to present this post from our partners over at Yahoo! Shine:

Real estate agents at a New York-based broker are showing their company pride — and getting an extra 15 percent in commission — by having their company's logo tattooed onto their bodies.

Thirty-seven men and women at Rapid Realty have gotten the green-and-black "Double R" tattoos so far, the company's CEO and founder, Anthony Lolli, told Inman News.

Related: Celebrity Tattoos Gone Wrong

"They wear it like a badge of honor," said Lolli, who is also a real estate agent in their South Park Slope office. "They get a lot of respect from the other agents with the amount of commitment that they have."

ADVERTISEMENT

There are other benefits as well: "Talk about marketing — they're walking billboards!" he tweeted.

Learn more about this interesting story after the jump.

On Facebook, Rapid Realty has a photo album filled with pictures of their "brand ambassadors" getting inked. The designs range from tiny ankle tattoos and behind-the-ear ink to body art that blends in with existing sleeves and bold logos on biceps.

The trend started when one agent got a tattoo of the company's logo after a client, who happened to be a tattoo artist, mentioned the idea.

"I said, 'Man, I don't know how to thank you,'" Lolli remembered.

He decided to show his appreciation by upping his employee's commission from 25 to 40 percent — he calls it "platinum status" — and then offered the same deal to all of his other agents. So far, 37 of his 700-plus rental agents have taken him up on it. The marketing tactic made them the winners of the Inman News' Twitter contest, #madREskillz.

Rapid Realty, which offers no-fee apartment rentals in New York, has 61 offices throughout the city. Customers "love the fact that there's someone who's 100 percent dedicated to the business," Lolli says.

— Lylah M. Alphonse

Elsewhere on Shine:
Is It OK to Tattoo Your Dog?
World's Worst Tattoo Is Fixed
Groundbreaking News About Tattoo Removal

Stretch Mark Tattoos
List of Things to Dispose Of
Questions to Ask to Declutter
How to Get Your Coworkers to Like You
From Our Partners
Latest Career & Finance
All the Latest From Ryan Reynolds