People can't help but see women and men in different lights, which means it might make sense for each gender to take a different approach to business situations. According to research by NYU and the Harvard Kennedy School, results showed that when both genders read a script that said, "I think I should be paid at the top of the salary range. And I would also like to be eligible for an end-of-the-year bonus," men were thought of as assertive while women gave off the impression of being pushy and unpleasant.
So how can we properly negotiate without offending anyone? Researchers found that if women phrased it in a way that aligned their needs with the company's goals, their requests are less likely to seem negative. This was the script used in the study that appealed the most to participants: "I don't know how typical it is for people at my level to negotiate, but I'm hopeful that you'll see my skill at negotiating as something important that I bring to the job."