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Samuel Adams Offers to Share Its Hops

Beer lovers beware, your favorite microbrews may be at risk. Last year, beer prices were on the rise due to the cost of barley, and this year a worldwide shortage of hops is making things even worse. Due to a bout of bad weather in Europe — along with decreased production in the US — the price of hops has risen 20 percent for most varieties, and up to 80 percent for specialty hops. This leaves many specialty microbreweries scrambling.

However, the folks at Samuel Adams are actually doing an interesting thing. They're selling their extra hops at below market value. The company said:

The purpose of doing this is to get some hops to the brewers who really need them. So if you don’t really need them, please don’t order them. And don’t order them just because we’re making them available at a price way below market. Order them because you need these hops to make your beer. We’re not asking questions, so let your conscience be your guide.

We hope this makes brewing a little easier for those hardest hit by the hop shortage.

I think this is a really interesting choice for Sam Adams. Instead of taking advantage of the situation, they're reaching out to help the community. I find their actions to be rather diplomatic and selfless. How about you? What do you think of the situation?

Join The Conversation
gingirl gingirl 9 years
Very cool, if only a lot more companies would do something like that. Def. a Sam Adams girl myself!
x_juicyfruit x_juicyfruit 9 years
Very cool.
celebrity_soup celebrity_soup 9 years
emalove emalove 9 years
Love Sam Adams...if I'm going to have a beer, it's definitely a Sam Lite or whatever the seasonal one is at the time. Sam Summer is the best!
king's-queen king's-queen 9 years
I've seen their most recent feel-good commercials about Sam Adams being such a cool place to work with really high standards. Perhaps it is more than just hype. Perhaps they really are a cool company...who make great beer :) Can you imagine the fuel companies acting like this? :snort:
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