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Subway to Combine Loyalty Program With Your Credit Card

A new program called SingleSwipe could be a win-win for consumers and business owners alike. Loyalty cards aimed at winning your consistent business often go to waste. They may end up collecting in your wallet and forgotten about until the next time you visit a store, at which point you inevitably can't find the little card.

SingleSwipe will enable retailers to enter loyalty programs directly into your credit card. Subway and Tully's Coffee are the first to adopt the new system and will be able to print your rewards on your receipt, like if you are eligible for a free cookie on your next trip. The company's website can also track your rewards, making it easy to see how your loyalty is paying off. Do you think the program will encourage greater customer loyalty?


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Liam2707541 Liam2707541 5 years
This just came up as a result when I was Googling how to consolidate the points I had on three different Subway cards. I now have to look in to this and see what happened. This little blurb is years old and I still haven't seen any of this in practice.
ninjastarlett ninjastarlett 8 years
I would think this was a really good idea if I didn't try to pay with cash most of the time.
ilanac13 ilanac13 8 years
i think that it's a smart move to link rewards to your card. my mom was just telling me about something similar with coupons on a site - that if you register for the coupon at the store's site and you go into the store and buy the product, you get the discount. it's really helpful. for myself - i used to have those little punch cards - and i would either always forget them, or never have them to trade in for my free sandwich or whatever it was for.
prettywarrior prettywarrior 8 years
I think the success of the program is based on how much personal information the customer has to give to the business. If I am automatically signed up just by using my credit card to pay, that's easier than filling out a form with my CC number and address and crap on it.
gemsera gemsera 8 years
About time they reduced the amount of cards in my wallet! woohoo. Hope they bring this to some UK places :)
snowbunny11 snowbunny11 8 years
Hmm yeah that is pretty cool... I actually do use the Subway points card tho. Mainly because you consistently get the same rewards. Like when you spend a certain amount of money, you get a free sub. The other rewards system I use is jetblue and it works the same way, though it gives you more points for longer flights. I already have free flight and I only joined 6 months ago. Unlike CVS...I never use their rewards because it's often like, "save a dollar on a box of kleenex if you come in on a saturday and also buy a candy bar." I only use their card for the in store sales that require it.
jennjennnbubba jennjennnbubba 8 years
yeah that is pretty nifty imho b/c I can barely keep up with anything else
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