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Using Facebook to Get Employers' Attention

Get Employers' Attention by Creating an Ad on Facebook

Self-marketing is a crucial part of gaining employment — you know you're awesome and would do the best job ever, but you must convince potential employers that you're worthy to be on payroll. First, you need to get yourself in the door, and for new college graduates lacking experience, this can be a difficult task.

One Day, One Job got creative when brainstorming job hunting tactics, and challenged their recently graduated readers to a job search experiment on Facebook. Five readers created Facebook ads and indicated the field they were interested in or targeted specific employers. The ads prompted employers to click on the ad to see the person's resume and resulted in hundreds, even thousands of clicks, positive feedback, and employer outreach.

The One Day site has a step-by-step guide to creating your own ad for Facebook. Do you think you would use this tactic to get the word out that you're looking for a job?

Join The Conversation
SugarKat SugarKat 8 years
That's interesting, but I don't think I'll do it. I did google potential employees and looked at their myspace & facebook to see about them...
thelorax thelorax 8 years
I don't think I'd use it, because it's almost TOO public and personalized.
WillyF WillyF 8 years
@ilanac13 - I think that you should give Facebook another look. It's really growing as a social platform, and it's becoming more and more essential for business networking. @Lovely_1 - Great point. That's why I designed this experiment for new college grads. They don't have employers who will be upset to learn that they're looking for another job. If you do this as an experienced professional who has a job, you have to be very careful.
verily verily 8 years
Oops, I meant that if you were interested in becoming a special agent. If you want a different civilian position in the FBI, you just gotta apply to one of their job reqs and pretty much fill out a long application. Federal jobs are very, uh, bureaucratic. ;)
verily verily 8 years
Shopaholic, I'm not sure if the FBI recruits in that manner. It's a Federal job, so just apply if your educational background fits what they're looking for. If they select you, then you take a personality & math test. I got this far and sadly I failed. I guess they thought I had the wrong personality for the job.
Lovely_1 Lovely_1 8 years
I dunno...what if your current employer or other employees saw???
Shopaholichunny Shopaholichunny 8 years
Oooo wow! Do you think the FBI checks in? :p Hi. I'm Jessica and I would LOVE LOVE to work for the FBI! :)
ilanac13 ilanac13 8 years
see - i don't really like facebook or believe in it overly much - but i guess that it's a good way to use the whole social networking thing. i wonder what the success rate of this is going to be for these graduates...i'll have to check back in or have my friends that have facebook accounts check in.
tiffanyfuchsia tiffanyfuchsia 8 years
That is actually kind of a cool idea, but I do have to wonder how expensive placing that ad could become for the job seeker.
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