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What's a Personal Brand?

Definition: Personal Brand

It's an effective way to differentiate yourself by zoning in on how you can add value to a company. Your message and image should be consistent — if you're interviewing with multiple people at one company, a flip flopping brand would give the impression that you don't know what are your strengths. People always hate writing cover letters because they don't know where to start — a personal brand is the answer and it's what you want to convey in that first piece of communication with a prospective employer. Your personal brand is what sets you apart from others that may have similar resumes to your own. Start with these questions: What makes you stand out, and what do you stand for? Build your brand from there.

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Join The Conversation
bizzybee bizzybee 9 years
Branding is a buzz word. People toss it around and think that they're saying something when for the most part they're only adding to the noise. Simplify. What do you care about and how does that relate to the company? What are your strengths? How can they be applied to the company's needs and/or the position? It's helpful to organize this information for multiple interviews and be prepared. Don't make things more difficult than they need to be.
PeachyKeen19 PeachyKeen19 9 years
I do have a hard time writing cover letters, I procrastinate a lot of the time. But I suppose once you get into it it can be sort of fun, I'm not quite sure what my "brand" is yet but the questions are good starting points.
looseseal looseseal 9 years
Kinda hard to be a unique snowflake when there are over 6 billion people in the world.
freegracefrom freegracefrom 9 years
Branding is definitely the big thing in marketing. People that know how to properly brand themselves are usually pretty successful. I'll keep your tips in mind. Thanks, Savvy!
Lovely_1 Lovely_1 9 years
Hmnmm yea I dunno...I always tell them I am a super organized person! Everythign has a spot...I hate clutter and messiness! Whcih is SO true!
starofsorrow starofsorrow 9 years
Marketing myself...that's difficult at this point because I don't know what I'm truly good at. I enjoy a lot of different things and the like. Ugh.
bellaressa bellaressa 9 years
It's all about marketing yourself.
ilanac13 ilanac13 9 years
i'm so bad with cover letters - which makes me happy to think that i don't have to interview all that much. anyway, one of these days i'll figure out what my 'brand' is and then i can capitalize on it.
LaLaLaurie06 LaLaLaurie06 9 years
I wish I knew.
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