Whether you like it or not, the business card is an art. It's how people remember you when they can't recall a face, and it's an immensely important part of self-branding. What you do — and don't — include on that tiny piece of paper says a lot about your work. Not sure where to start? Just check out this easy guide and get passing 'em out.
What to Put
- Name: This gets a "duh," but how could we leave it out?
- Contact info: Aside from a phone number and email address, these days "contact" info includes social handles from sites like Twitter and Instagram.
- Website: Your own personal URL, or that of your employer, is a must.
- Your position: If you aren't tied to a certain job or company, then listing your specialty — such as "graphic designer"— is essential.
- Logo: If you or your company has one, then be sure to include it so you're consistent with the rest of your image and branding.
What Not to Put
- Your fax number: Do people still use fax machines?
- Past job experience: Save that for LinkedIn.
- Gimmicky taglines: "The wo(man) with a plan" will not score you points.
- Vague title: "Caretaker" could mean babysitter, for all we know.
- Pictures: Depending on your profession, you could stand out as a face to remember, or for having a business card that looks like a realtor's ad.
- Address: If you work at a company or field in which people will likely mail you products or samples, then this is a smart move. Otherwise, let them get in touch virtually.