Skip Nav
Career
6 Ways You Can Get Your Coworkers to Like You
Christy Turlington
Christy Turlington Burns Is Here to Make Childbirth Safe For Every Mother, Everywhere
Power Your Happy Q & A
Lauren Bush Lauren Reminds Us Our "Perfect Plan" Can Change

Why McDonald's Burgers Look Better in Ads

Marketing Magic: Why McDonald's Burgers Look Better in Promo Pics

Contrary to what you might think, you're not getting ripped off at the fast food joint just because the burger in the ads looks so much better than the real-life one. In fact, according to a YouTube video released by the McDonald's marketing team in Canada, they use the same ingredients. But one of the major differences is that the content is pushed to the front. This helps the ingredients look more visible and, yes, even makes the burger look bigger and better.

After the pictures are taken, there's also some photoshop magic that make the burgers look even more appealing. Watch the video below to see how the process works:

Stores That Will Be Open on Thanksgiving 2017
How to Negotiate a Raise
Tips For Saving Money at Starbucks
How to Save Money on a Wedding
From Our Partners
Latest Career & Finance
All the Latest From Ryan Reynolds