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Workplace Image Standards For Men and Women

Should Men Be Held to the Same Workplace Image Standards as Women?

Though here in the US you wouldn't associate foundation and eyebrow pencils with workforce masculinity, a growing trend in Asia says otherwise. In South Korea, the days of cosmetics belonging merely to newscasters and drag queens are a thing of the past, and businessmen are getting in on the beautifying action. South Korean men are expected to fork over $885 million for makeup this year, driven by the notion that "appearance is power." Guys feel that they will snag jobs in a competitive market and find greater career success if they put their best face forward, a notion with which women are already all too familiar. But while this changing perception of masculinity may be the new foundation of gender standards in Asia, is it likely to cross the Pacific? We want to know:

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