Things took an awkward turn for KTLA news anchor Sam Rubin when he asked Samuel L. Jackson about his Super Bowl ad, only to be reminded that it was Laurence Fishburne in the Kia car commercial, not Jackson. "You're as crazy as the people on Twitter. I'm not Laurence Fishburne," Jackson said, adding, "We don't all look alike. We may be all black and famous, but we don't all look alike." Rubin apologized and tried to backtrack as Jackson continued: "There's more than one black guy doing commercials. I'm the 'What's in your wallet?' black guy. He's the car black guy. Morgan Freeman is the other credit card black guy. You only hear his voice, though, so you probably won't confuse him with Laurence Fishburne." Watch the interview clip above, and then read Rubin's full apology below.
"We start right now with the beauty and the occasional pain of live television. First and foremost, I do know who Samuel L. Jackson is. I've interviewed him several times over the years but never quite like the conversation we just had. I indicated to Samuel that I'd seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company. Of course a Captain America ad had also run during the Super Bowl, but I immediately felt so dumb, I didn't bring that up — and he gave me the shellacking that was well deserved. I pride myself on the fact that unlike a lot of people who do this kind of work, more often than not, I really do know what I'm talking about. But I didn't 30 minutes ago, and I'm really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake."