WWD reports that J.Lo's new fragrance, Live, and Britney's new Elizabeth Arden fragrance, Fantasy, will be battling it out this fall. All this right after Sarah Jessica's Lovely launches. Madonna recently announced she is getting into the fragrance world - took her long enough.
I have never been a huge fan of the J. Lo scents, but Curious is fabulous and the ads were super hot so I'm looking forward to see what the pregnant Britney will bring us this fall. Stay tuned.
In case you missed it,click here to see Britney's new video, Someday.