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Elizabeth Hurley in Jordache

Elizabeth Hurley will be showing off her assets in Jordache Jeans. The print ads will begin running in September through the end of the year. She replaces last year's spokes-model, Brittany Murphy. E Online reports:

"We are thrilled to be working with Elizabeth Hurley," Liz Berlinger, president of Jordache Enterprises, said in a statement. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman."

The professional poser will be pimping out the '70s denim brand's Vintage line, as well as the new Legacy line, the latter of which will be available exclusively at Macy's nationwide.

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