Literally. Maxim has marked their 100th issue with a larger than life picture of Eva. They have placed a super huge cover shot in the desert of Las Vegas so even the aliens can see what they are declaring TV Sexiest Earthing (but according to Jossip we have been taken and there is no real huge cover in the desert - just a fabulous PR story we all latched on to today). Maxim and their gang will be partying all weekend long in Vegas to celebrate the 100th issue. I love the battle of Housewives publicists. Teri Hatcher is so going to be pissed and I bet Nicollette moves up her wedding date.

To learn more about what it takes to make a super-sized Eva and read more about Maxim's event this weekend

Size: 75’ x 110’
Material: Vinyl Mesh windscreen
# of stakes in the ground to hold it down: 125
Crew to install: 9
# of hours of printing: 25
# of feet of airline cable to hold in place: 2400’
# of hours to install: 15 hours

35 Degrees 115 Degrees
37’ 12.23� N 22’ 58.77� W

MAXIM will also celebrate by hosting a weekend of fun-filled festivities in Las Vegas. The weekend includes two days of, celebrities, industry insiders and high-rollers who will enjoy three fabulous events:
• Friday night’s Rock & Roll Poker Tournament presented by LG®, will be a late night pool side party with DJs Sam Ronson and Joel Madden. The event will feature pro-card players Phil Gordon and Erin Ness, celebrities and a bevy of beautiful MAXIM models and cover girls spanning the past eight years.
• Saturday morning will be The MAXIM Shotgun Golf Invitational at Wynn Las Vegas’ critically acclaimed golf course. Join MAXIM cover models, celebrities and high-rollers for 18 unforgettable holes of golf capped off with a MAXIM-style 19th hole happy hour. If someone is lucky enough to shoot a “Hole in One� they’ll walk off with keys to a brand new Maserati donated by the Penske Wynn Ferrari / Maserati dealership located on the grounds of the resort.
• Saturday night guests will be invited to blow out the candles at MAXIM’s ultra-exclusive 100th Issue Birthday party at Vegas’ hottest new nightclub Tryst, located at Wynn Las Vegas.
• Throughout the weekend, cover models including Haylie Duff and Vanessa Minillo will be signing covers along with a CD signing from the star of A&E’s King of Cars “Chop.�.