Skip Nav
Gift Guide
The POPSUGAR Editors' Gift Guide Is Here! Find Perfect Presents For Everyone in Your Life
Maisie Williams
Stranger Things' Charlie Heaton and Natalia Dyer Show PDA During Date Night With Maisie Williams
Joe Keery
11 Times Stranger Things' Joe Keery Looked Really Sexy With His Hair Pushed Back

Jay-Z Performing "Picasso Baby" at Pace Gallery in NYC

Jay-Z vs. Kanye: Who Had the Cooler Public Art Project?

Jay-Z's album Magna Carta Holy Grail dropped this week, and the megamogul has been working hard to make it a huge success. On Tuesday, he participated in an all-day Twitter chat, answering questions from followers and fellow celebrities, but on Wednesday he took things offline and got face-to-face with the fans. Jay-Z popped up at NYC's Pace Gallery with the intention of performing his song "Picasso Baby" for six straight hours and recording the feat for a music video. He stood in the all-white space surrounded by fans, journalists, and even artist Marina Abramović for the event, which quickly made the rounds on social media.


But is Jay just taking a page from his friend Kanye West's book? On the night of May 17, Kanye debuted "New Slaves," a song from his recent album Yeezus, in an equally outrageous way — the rapper released audio-visual projections against 66 landmarks and buildings in 10 cities across North America, Europe, and Australia, including Jay-Z's home turf of New York's Brooklyn borough. Essentially, you could walk out of your house and watch a black-and-white image of Kanye's face rapping along to the tune, which is exactly what fans across the world did.

So, you tell us: which avant-garde star had the cooler promo project?

Kanye West Could Be Coming Out With a Rival to Tidal
Who Is "This Is Why We Can't Have Nice Things" About?
Taylor Swift, Kanye West, and Kim Kardashian Feud Details
Idris Elba Quotes About Taylor Swift and Kanye West
From Our Partners
Latest Celebrity & Entertainment
All the Latest From Ryan Reynolds