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Jeans are just an expensive as the next must have gadget

Om Malik reports that ladies are spending a fortune on jeans while guys are spending their money on gadgets. Yes, we all have our obsessions, but are jeans ever really worth paying $600 for - it is just cotton?

This morning The Today Show featured the new couture jeans going for $600. For some people that could be equal to a month's rent, a new computer, or a cell phone for a year. On the show they had Katie and Matt try to guess which jeans were the expensive ones, and of course they had no idea..

NY Times reports that one reason to spend this amount on jeans is to stand out. Some people wear jeans everyday (myself included) and feel that they need to spend more to be unique. Maybe these folks don't realize there are tons of other ways to stand out.

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