The Spring issue of New You magazine [1] is coming in hot. While we've already received plenty of wisdom from Zendaya's eye-opening cover story [2], there are still more goodies to go over. Another interesting piece of the installment is a new interview with Jonathan Cheban, business mogul and best friend of Kim Kardashian. Read on for his new quotes about why Kim is so famous, then check out Kim's recent selfie with Amber Rose [3].

• On being best friends with Kim Kardashian: "When you are best friends with the most famous girl in the world, it's like being best friends with Marilyn [Monroe]. People are infatuated and obsessed."
• On how Kim has stayed relevant: "Everyone wants to be like Kim even if they aren't gorgeous. They will try in their own version to dress like her. She's very aspirational because she is a regular girl; she's not a movie star. There are more seasons of the Kardashians than I Love Lucy. She's a TV star. This also drives me nuts . . . people saying, 'Why is she famous?' If you have a TV show for 20 seasons in 180 countries, you would be famous as well. But you do not."
• On what people think of him: "People are like, oh, you just hang out with Kim all day. No, I'm working on 39 businesses. It drives me nuts. I've been working since I was a kid. I had my own company when I was 23 years old, worked with Diddy [4] and J Lo and Mariah [Carey] and did a million events with them."