Kanye West [1] debuted his Yeezy Season 3 collection during NYFW [2] on Thursday, and one of the designs is getting lots of attention. The rapper was snapped backstage wearing an airbrushed t-shirt — you know, like those ones you buy on the Jersey Shore or the Venice Boardwalk — with a portrait of his mother, Donda, on the front and Kim Kardashian [3]'s father, Robert, on the back. Both sides also read "In loving memory," and according to a photo that made the rounds on Twitter [4], the shirts are available to buy for $40. Rob Kardashian gave his stamp of approval via Instagram [5], writing, "This is why I love my brother!" Check out Kanye's tee below, then see Kim and her family posing backstage [6] and more big moments from the show [7].