Kanye responded to how his good friend Jay-Z helped him transform into a new wave artist through producing soul-infused rap music:
"Jay-Z was an amazing communicator that made the soul sound extremely popular. And because I could make the soul sound in my sleep, it finally gave me a platform to put the message that my parents put inside of me . . . I was able to put it, sloppily rap it, on top of the platform that Jay-Z had created for me."