Ad Age reports that Kim Cattrall has signed a deal with Bacardi to promote new low-calorie alcohol called Island Breeze. Apparently the target audience is a "power woman" and they think Samantha's character, and therefore Cattrall's brand association, will convince the ladies to buy their drink. They must have forgotten about Samanthaâ€™s dirty sexy ways in each episode that most women do not want to copy.
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