The Garnier Fructis philosophy: Everyone has his or her own beauty, and we make hair care products that let it shine through. We believe in beauty as a form of self-expression, and we believe that true self-expression is fearless.
This is why we like the way Millennials think. Nobody has to tell them to be themselves, dream big or live life to the fullest. They got that memo. They were born fearless and never let anyone talk them out of it. This campaign is all about that fearlessness.
What’s the most amazing, fearless thing you have ever done – or would like to do? is the premise of this campaign and philosophy. We want viewers to be both entertained and inspired. The underlying message of the Live Fearless story is that by living fearlessly, you grew. You pushed boundaries and saw what you were capable of. No matter what happened in the end, the true outcome was a more awesome you.